ADAGE - The new dating app, Better in Person, launched with a bold campaign targeting dishonest behavior in online dating, specifically taking aim at "f**boys." The app's campaign, titled "Report Every F**boy You Know," features billboards and other outdoor advertisements in LA, New York, and coastal areas, encouraging users to report deceitful daters. The app flags profiles with warnings after multiple reports, requiring offenders to either delete the app or apologize for removing the label. Additionally, the app includes features like a mandatory profile video to prevent catfishing and tracks user behavior to maintain accountability.
by Sabrina Sanchez
See full article at AdAge
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