CLICK2HOUSTON - The UK-based Muslim dating app, Muzz, has expanded its reach to Houston, capturing attention with witty billboards like "200,000 Muslims in Houston ... and ya'll are still single?" Muzz, launched in 2015, has become a leading Muslim marriage app with ~10M users. Julia Cardenas, a Houston local and Muzz's marketing specialist, helped tailor the campaign to resonate with the city's culture. Despite concerns about mixing humor with religion, Muzz maintains its Islamic principles while fostering a sense of community. The app also organizes popular social and matchmaking events across the U.S.
by Ahmed Humble
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