YAHOO FINANCE - Dating apps struggle to adapt to Gen Z preferences, favoring in-person connections over traditional swiping. While Grindr has thrived due to its broad social features within the gay community, other apps like Bumble and Tinder are rethinking their strategies to better resonate with younger users. Hinge has found success by focusing on serious relationships rather than swipe-based interactions. Despite Gen Z's shift toward offline interactions, dating apps still see growth, but they must innovate to remain relevant in this evolving market. Grindr shares are up by over 38% year-to-date, while Bumble is down by 58% in that same window. Match Group is down ~6% in 2024 but has seen a slight uptick in its share price over the past month.
by Julie Hyman
See full article at Yahoo Finance
| |
