SMART COMPANY - Humpday, a new dating app launched in February, limits users to one match per day and only allows messaging on Wednesdays, aiming to reduce dating burnout. Co-founder Kara Zervides says the app's scarcity model drives quicker offline connections, with 20% of users going on real-world dates. Backed by $225K in pre-seed funding, Humpday has 4K users in Sydney and Melbourne, growing 55% monthly. The app also earns revenue from live singles events and date bookings, with plans to expand to the U.S. soon.
by David Adams
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