TECH CRUNCH - Tinder has updated its Tinder U feature to attract college students, introducing new profile badges for graduation year, major, and clubs, along with a simplified sign-up process and an exclusive app icon for iOS users. Tinder offers U.S. students 50% off premium plans to boost subscriptions and hosts the annual "Swipe Off" challenge, where the most swipe-active college wins a concert. These updates come as studies show declining app usage among students, though Tinder U still reports nearly 90% enrollment growth year over year, remaining popular among 18-year-olds. Tinder U, or Tinder Uni in the U.K., launched in 2018 and is available to students at four-year, accredited, nonprofit colleges and universities. Tinder U requires current students to enter a valid student email address.
by Lauren Forristal
See full article at Tech Crunch
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