LTR - Jim Safka, former CEO of Match.com, and Adam Hanft, former brand strategist for Match.com, offer perspectives from their collaboration on the redevelopment of the online dating site. Safka led Match.com through international expansion by localizing the user experience across various markets. Meanwhile, Hanft's strategic expertise contributed to helping outline the future of the brand. They discuss cultural nuances in dating and how those shaped Match's success on a global scale. They also cover problems that have plagued the current online dating industry, including lack of innovation, monetization strategies, and building community-oriented platforms.
[**See the video here on Youtube**]
The September LTR was kindly sponsored by ParshipMeet Group, RealMe, Dating Through Curiosity, along with Courtland Brooks and Matchmaker.com
