NPR - Hinge is experiencing revenue growth, up 36% from last year, as it addresses user frustrations common with dating apps. Hinge's CEO, Justin McLeod, aims to improve user engagement and prevent "dead-end" conversations by limiting new matches until users respond to existing ones, a feature that has increased match-to-date conversions by ~20%. Hinge also plans to implement guidance nudges to help users progress from chatting to in-person dates.
by Darian Woods & Wailin Wong
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