QRIUS - Ashley Madison, the controversial dating platform launched in 2002, has remained consistently profitable without requiring external fundraising or planning an IPO. Operating in ~45 countries and projected to reach 90M users by 2024, the platform caters to individuals seeking discreet extramarital connections. Despite facing a major setback in 2015 when a data breach exposed sensitive information of ~37M users, Ashley Madison managed to recover and even saw an increase in sign-ups due to heightened publicity. The company has since invested heavily in security, adopting AI for fraud detection and advanced encryption to safeguard user data. Globally, the platform has gained traction in markets like India.