THE KIT - Mohamed Ibrahim, a 30-year-old client relationship manager from New Jersey, partnered with the Muslim dating app Muzz to find a wife. His campaign featured billboards across North America, including Times Square and Toronto, directing interested women to apply through findmohamedawife.com. The campaign garnered ~1K applications since its launch on October 7, 2024. Muzz, formerly known as Muzmatch, is a British marriage and dating app for Muslims, founded in 2015 by Shahzad Younas.
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Finding Mohamed a Wife: the Viral Muzz Campaign Taking Over Times Square
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