THE GUARDIAN - ~1.4M people in the UK left online dating in the past year, as experts say users view it more as a chore than a social activity. Ofcom's 2024 Online Nation report reveals a 16% decline in the use of the top 10 dating apps between 2023 and 2024. Tinder saw the largest drop, losing over 500K users since May 2023, while Bumble and Hinge lost 368K and 131K, respectively. Researchers at the University of Leeds' Centre for Love, Sex, and Relationships (CLSR) attribute the decline to user fatigue and a sense of detachment from reality. Natasha McKeever, a lecturer at CLSR, notes that virtual dating feels more like a task than a social experience. Another factor is the monopolization of dating apps; Match Group accounts for over half of the 7.27M users of the top 10 apps in 2024.
by Raphael Boyd
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