LINKEDIN - Muzz, a popular Muslim dating app, recently implemented a significant change by limiting members to 5 active conversations at a time. While swipes and revenue have decreased, the focus on intentional interactions is paying off. More men are receiving attention, members are messaging fewer people but more deeply, and the number of ultra-quality matches (25+ messages from both sides) has increased. This shift aims to reduce ghosting, foster meaningful connections, and avoid the overwhelming of endless options, with more updates on the way.
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