THE GUARDIAN - Match Group is increasing investment in AI with new products coming in March 2025 for its "AI transformation." Match Group's digital assistant will perform core dating tasks such as selecting the photos it calculates, which will garner the most responses and recommend prompts and information to put in a bio. It will help users choose the perfect partner. The AI will conduct a spoken interview with the user to establish what they want to get out of their dating experience, suggest messages to send to people, and provide "effective coaching for struggling users."
Anastasiia Babash, a PhD candidate at the University of Tartu in Estonia and a member of the international Ethical Dating Online project, said the increased reliance on AI in dating could be detrimental to people's ability to interact without it. Also, can Match Group be trusted to safeguard the immense amount of data they are collecting and using to train their algorithms or to remove data bias problems? "AI systems used in dating apps are often trained on data that reflect existing biases. If these biases aren't addressed, AI could reinforce stereotypes or even discriminate."
Faye Iosotaluno, the CEO of Tinder, said the company had been taking a careful approach to AI in relation to how it handles data. "I think it does have a chance to really revolutionize how users are engaging. We want to be super thoughtful about that."
by Raphael Boyd
See full article at The Guardian
Mark Brooks: People need help navigating the huge amount of choices we've served up for them. They need help with all the associated decisions; how to choose, communicate, and decipher feedback. AI will become a mainstay for larger dating apps and an enduring USP.
