GDI - In this episode, Mark Brooks, founder of the Internet Dating Excellence Association (IDEA), talks about the current state of online dating and matchmaking. He shares his thoughts on Social Discovery and what the future might hold for the industry. As the leader of the only agency-consultancy focused on this market, Mark gives practical advice for startups looking to launch their own brands. The conversation also covers how to maintain a good work-life balance and stay up-to-date with industry trends, and a quickfire round where Mark shares his favorite podcast and book and what he'd be doing if he weren't in the online dating business.