MARKETING BEAT - The ad 'Wherever It Takes You' devised by European agency LePub stars dance duo Victoria Vassiliki Daldas and Theo Zeitner. The duo met on Tinder and have become a lauded new act in dance music. The ad starts with their tour for their first album and flashbacks to moments throughout their relationship, such as their first date and matching on Tinder. The campaign will run across TV, video-on-demand, social media platforms, and out-of-home placements in the UK, Germany, France and Spain.
by Hayley Guest
See full article at Marketing Beat
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