BUSINESS INSIDER - Bumble reported a 7.7% drop in Q1 2025 revenue as founder Whitney Wolfe Herd, who returned as CEO in March, acknowledged the app lost its way by prioritizing growth over user experience. She cited an influx of low-quality profiles, poor matches, and a shift from word-of-mouth to performance marketing as key missteps. Bumble plans to cut ad spend, remove bad actors, and improve matching with AI. The company is trying to recover from a 90% stock decline since its 2021 IPO. Competitor Match Group also reported weak results, laying off 13% of its staff.
by Sydney Bradley
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