BLOOMBERG - Elite matchmaking services are seeing record demand as users grow frustrated with dating apps. Three Day Rule reported its highest monthly sales in 15 years. Clients pay thousands, sometimes six figures, for services including background checks, match curation, and dating advice. Tinder's paid user base has declined for eight consecutive quarters. Meanwhile, firms like NYCity Matchmaking are hiring additional staff to meet rising demand, particularly among men aged 23–30. The film Materialists, about luxury matchmaking, has helped push the trend into the spotlight, debuting with $12M in box office sales.
by Ignacio Gonzales & Lara Sanli
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