FOX5NY - May 21 - The online dating sector is turning to artificial intelligence. Match.com in the UK launched Lara, an AI dating coach available on Google Home smart speakers and some Android devices. Users ask Lara for a match and can then ask for suggestions on what to say to or do with the person they're matched with. Dating app companies are trying to figure out how to satisfy their users, which is why they are trying AI. AIMM, a voice-activated dating app, launched last year and is being tested in Denver with about a thousand users. AIMM sets up dates, preps users before the first date, gives them advice, and checks in with both people to see how it went. And it even recommends whether they should continue to date or move on to someone else. Experts believe this is the future.