USA TODAY -- Sept 27 -- AirTroductions bills itself as "JDate meets the Mile-High Club." Passengers who already have airline tickets enter flight information and a short personal profile and notifies them if there's a match on the same flight. There were just 800 members signed up at the time of this story. FULL ARTICLE @ USA TODAY
Mark Brooks: Same old story; entrepreneur starts online dating site..."now we 'just' need to find people." Starting an online personals site has the same draw and sex appeal (well, almost) as starting a restaurant. It's just massively more difficult (expensive) to get to profitability. It's not about the site, it's not about technology, online personals sites are in the business of selling people to people. No people, no product. These days, building a credible online personals 'restaurant' requires several million dollars in advertising and/or an extreme niche focus.