YOUR STORY - Nov 11 - Aisle, Bengaluru-based app, brings together dating and matrimony on the same platform. Aisle was founded in 2014 by Able Joseph. In the past six years, Aisle has raised ~$300K from some of the biggest angel investors in the country, including serial entrepreneur Sanjay Mehta, Facebook Director Anand Chandrashekaran, and Udhyam founder Mekin Maheshwari. For the first 1,000 days, Aisle was a hand-picked community with every user being vetted by the team. Today, the app claims 3.4M members across 193 countries. Aisle was initially built with millennials in mind, but towards the end of 2017, it had an organic explosion of Gen Z audience. Currently, the team is focused on their new feature 'Rooms', introduced a few months after the lockdown was announced to help singles not just match online, but also have their first date via the Internet.
24 posts categorized "Aisle"
Aisle, an Indian Dating App, Attracted 3.4M Users
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Indian Dating App Aisle Unveils 'Rooms'
BUSINESSWORLD - Oct 20 - Aisle is launching Rooms, a new live streaming feature where users can interact-before-matching. Once a host has created a Room, any numbers of users can join and wait for their turn for an audio conversation. All conversations that take place within a Room are broadcasted and can be listened to by any Aisle user. Each conversation between a host and a guest lasts for 5 minutes – after that, the host can either choose to match or to pass. Both parties are also given the option to end the conversation at any time with the 'Pass' button. Rooms will be rolled out to the entire user base in Q1 2021.
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Indian Dating App Aisle Is Competing With the Likes of Tinder, Bumble and OkCupid
BUSINESS INSIDER - July 14 - Aisle, the home-grown dating app is among the top 5 grossing dating apps in India. The app has seen 3M downloads worldwide. Aisle was launched 6 years ago and has 10 employees.
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Offline-only Dating Apps in India See Surge in Users
ECONOMIC TIMES - May 7 - Startups like Floh, SirfCoffee, Aisle, MyScoot and FilterOff are offering virtual poetry and cookery sessions and speed dates online among other activities. These apps have seen a 20% increase in new users, mostly busy professionals. SirfCoffee has set up over 200 personalised virtual dates in the comfort of our members' homes,” said Naina Hiranandani, co-founder of SirfCoffee. "We now host weekly Zoom events on various relationship topics," says Siddharth Mangharam, founder and CEO of Floh. "We are looking at hosting only interactive activities online like brewing coffee without equipment. So, users with an interest in coffee will join the session," says Suyash Sinha, founder of MyScoot. Bengaluru-based Aisle, on the other hand, is hosting online group activities through Zoom. These activities include games like Pictionary. After the activity, users connect with other members. US-headquartered FilterOff permits users to have a 90-second video chat session with the selected dating partners, before proceeding with the virtual date.
by Sanghamitra Kar
See full article at Economic Times
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Indian Dating App Aisle Understands Nash's Equilibrium
QUARTZ - June 3 - Nash's equilibrium hows how, in non-co-operative situations involving two or more players, individuals end up making decisions that are terrible for the group. In the case of dating apps the male/female ration is the problem. Men are trying hard to get female attention. On Tinder, this imbalance leads to men swiping right on as many females as possible. The men, undoubtedly, would benefit from a common understanding to be more selective, but have no way to reach such a collective agreement. Dating app Aisle only lets users connect with someone by buying 'invites'. Invites come in packages of three ($33), five ($50) and seven ($66). This invite-system neatly sidesteps the Nash's equilibrium problem and rids males of the power to indiscriminately try to match with everyone and females of unwanted attention. Users can only buy seven invites at a time. Invites only get used up when accepted, and are added back to their account if declined.
by Abhishek Madhavan
See full article at Quartz
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Online Match Making App Aisle Raises Undisclosed Angel Round
TECH CIRCLE - Feb 14 - Indian match making app Aisle has raised an undisclosed amount in an angel round led by the CIO Angel Network. Aisle is a members-only online singles community that aims to tread the middle path between traditional matrimony websites and casual dating apps. The startup, founded in 2014, raised Rs 1.25 crore ($183k then).
by Binu Paul
See full article at Tech Circle
This post also appears on InternetDatingInvestments.
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India's Millennials Are Turning To Home-grown Dating Apps
THE NATIONAL - Oct 29 - In India arranged marriages continue to be the norm. A 2013 survey revealed that 75% of young Indians prefer arranged marriages. ~22M Indians use matrimonial sites such as BharatMatrimony, Shaadi.com and Jeevansathi. "India has 100M people over the age of 21 who are looking for partners. For them, matrimonial sites, with parents interfering, are not cool," says Hitesh Dhingra, co-founder of dating app TrulyMadly. TrulyMadly launched in India in 2014. It verifies personal details of its users because fake profiles are a big problem in India. ~3M Indians have downloaded dating app Woo. Woo demonstrates the rise of home-grown dating apps in India. While Tinder is well known, the indigenous online offerings are tailored to Indian cultural needs. Other apps include Aisle, which describes itself as a cross between a dating and a matrimonial app. Another offering is Floh (Find Life Over Here), which operates in 15 cities and five countries.
by Amrit Dhillon
See full article at The National
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Modern-Day Dating Apps In India
THE WEEK - Aug 28 - Online platforms are changing the way Indians are finding love today. In the past marriages were arranged mostly through close friends and family members. There was no concept of dating. But today, with the all the dating apps, finding the right life partner often means a heavy investment of time and effort. But on the other side, there are those like web developer Rohan Mehta, 23, "an introverted tech geek" who found that Tinder helped him come out of his shell. "I joined Tinder to become more social and ended up making a few good friends. I even met a girl and we dated for a while." Tinder became available in India in 2013 and launched its operations here this year. Taru Kapoor, the app's India head, says the country is Tinder's fastest-growing market and has an energetic and diverse user base. There are also some home-grown apps like TrulyMadly, Woo and Aisle. All three came into existence with the founding members looking for a solution to their own dating woes. Launched in India in 2014, Woo has got ~3M downloads and is expanding to countries like Singapore, Malaysia and Indonesia. Unlike Tinder, Woo is designed to disallow married people from signing up. The founders estimate that the market of singles aged 24 and above is ~20M currently and will grow to 50M in the next three years. Aisle, the 2 years old app calls itself the 'middle path between traditional matrimony sites and casual dating apps'.
by Shalini Singh
See full article at The Week
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Matchmaking App Aisle Raises $183K
VCCIRCLE - Jan 28 - Bangalore-based startup Aisle Network that runs matchmaking app Aisle, has raised Rs 1.25 crore ($183K) in its pre-Series A round. The company plans to primarily use the money for building team and partnerships.
by Arti Singh
See full article at VCCircle
This post also appears on InternetDatingInvestments.
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