MONEY CONTROL - Apr 13 - "We are acquiring 1K users every day, which is three times faster than Aisle which was launched six years ago, said Aisle and Arike Founder and CEO Able Joseph. Arike is focusing on Malayalees between the age group of 21 and 40, both in India and outside the country.
33 posts categorized "Aisle"
India's First Vernacular Dating App Arike Sees Traction
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Aisle Helps Users Seek Marriage Independently
DESIBLITZ – Apr 3 - In Indian culture, marriage is a joining of two families rather than two individuals. Indian parents play a major role in their children's marriage and often create matches on their behalf. Aisle helps marriage-minded singles find love independently, without the influence of their families. All Aisle's members (range from ages 21 to 70) are approved before they can start swiping. Following its launch in 2014, Aisle began in India's major cities, but has since expanded and now reaches the Middle East, Europe and the US.
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Here Comes India's First Vernacular Dating App
DTNEXT - Mar 9 - Aisle, India's second most downloaded dating app, has launched its vernacular dating app 'Arike', for Malayalees residing in and out of India. It has features which are culturally specific to Malayalees, starting from a logo which is inspired by the first letter of the Malayalam language icon. Aisle has also recently launched its premium feature 'Concierge' with an aim to offer curated matchmaking.
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Meet the Founder of Aisle - Able Joseph
BUSINESS TODAY - Mar 2 - Based out of Bangalore, Aisle is a high-intent dating app, designed for people of Indian-origin from around the world who are looking for serious relationships. Able Joseph is the Founder and CEO of Aisle. The app was founded in 2014. In 2020, 45% of Aisle's revenue came from Tier 2 & 3 cities compared to 38% in 2019. In 2021, growth will come from Tier-2/3 cities and the young population residing in smaller cities will be the focus point for dating apps.
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Dating App Aisle Raises Undisclosed Pre-series A Funding
THE HINDU BUSINESS LINE - Feb 16 - Bengaluru-based dating app Aisle has raised an undisclosed amount in pre-Series A funding from Hurun India Founder and Managing Director Anas Rahman Junaid and seed funding firm Konglo Ventures' founder Vinod Jose. Aisle will use the proceeds to foray into Tier-II markets across the country and expand in other countries with non-residential Indian presence. Aisle connects people of Indian-origin from around the world, who are looking for serious relationships and competes with Tinder and Bumble among others. Aisle had raised a previous funding earlier on February 14, 2017.
See full article at The Hindu Business Line
This post also appears on InternetDatingInvestments.com
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Dating App Aisle Connects Singles Looking for 'Serious' Relationships
YOURSTORY - Feb 15 - Aisle is designed to connect people of Indian origin from across the globe, who are looking for serious relationships. According to Founder and CEO Able Joseph, Aisle is the second-most downloaded dating app in the country, and the "market leader in high-intent dating". Founded in 2014, Aisle finds a middle-ground between dating apps and matrimonial platforms. In its last quarter, the app recorded 16% more downloads than Bumble. Since inception, Aisle has acquired ~3M users. Aisle has so far raised Rs 3.7 crore ($500K) from angel investors.
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Aisle Launches 'One by Two' Campaign
BUSINESS INSIDER - Jan 18 - Aisle's new campaign, 'One by Two', celebrates the Indian-way of romance. The videos explore the first date jitters of a young couple and highlight how sharing is the Indian way of romance. Aisle is an app that connects people of Indian-origin from around the world, who are looking for serious relationships. Over the last two quarters, Aisle saw more downloads than Bumble and became the second most popular dating app in India.
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Homegrown Indian Dating Platforms
FORBES INDIA - Dec 23 - The online dating industry in India is worth $323M, and the country is the third-largest revenue generator, after the US and China. Although foreign dating apps were the first to create a significant mark in India, homegrown apps are now witnessing a slow and steady rise. These include Aisle, Truly Madly or HiHi. They are positioning themselves as means to look for longer-term relationships. But they still lag far behind older match-making platforms. Beginning with Bharat Matrimony (matrimony.com) in 1997, online platforms to look for life partners is now estimated to be worth $260M, with some of the big players being Matrimony.com, Jeevansathi.com and Shaadi.com. According to Statista, the number of registrations on Matrimony.com were 40M as of FY20, up from 18M in FY14. From having ~10% market share in 2010s, they now have 50% market share.
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Aisle Emerges as 2nd Most Downloaded Dating App in India
THE PLUNGE DAILY - Dec 1 - Aisle is the second most downloaded dating app in India. Unlike casual dating apps that rely on quick attraction swipes, Aisle is meant for meaningful connections and effective matchmaking. Able Joseph, Founder of Aisle, said dating apps have seen a surge during the lockdown. The app has recently launched Rooms feature, which allows users to host a virtual room and begin a conversation with any other interested user. Aisle claims ~3M users.
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Aisle, an Indian Dating App, Attracted 3.4M Users
YOUR STORY - Nov 11 - Aisle, Bengaluru-based app, brings together dating and matrimony on the same platform. Aisle was founded in 2014 by Able Joseph. In the past six years, Aisle has raised ~$300K from some of the biggest angel investors in the country, including serial entrepreneur Sanjay Mehta, Facebook Director Anand Chandrashekaran, and Udhyam founder Mekin Maheshwari. For the first 1,000 days, Aisle was a hand-picked community with every user being vetted by the team. Today, the app claims 3.4M members across 193 countries. Aisle was initially built with millennials in mind, but towards the end of 2017, it had an organic explosion of Gen Z audience. Currently, the team is focused on their new feature 'Rooms', introduced a few months after the lockdown was announced to help singles not just match online, but also have their first date via the Internet.
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Indian Dating App Aisle Unveils 'Rooms'
BUSINESSWORLD - Oct 20 - Aisle is launching Rooms, a new live streaming feature where users can interact-before-matching. Once a host has created a Room, any numbers of users can join and wait for their turn for an audio conversation. All conversations that take place within a Room are broadcasted and can be listened to by any Aisle user. Each conversation between a host and a guest lasts for 5 minutes – after that, the host can either choose to match or to pass. Both parties are also given the option to end the conversation at any time with the 'Pass' button. Rooms will be rolled out to the entire user base in Q1 2021.
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Indian Dating App Aisle Is Competing With the Likes of Tinder, Bumble and OkCupid
BUSINESS INSIDER - July 14 - Aisle, the home-grown dating app is among the top 5 grossing dating apps in India. The app has seen 3M downloads worldwide. Aisle was launched 6 years ago and has 10 employees.
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Offline-only Dating Apps in India See Surge in Users
ECONOMIC TIMES - May 7 - Startups like Floh, SirfCoffee, Aisle, MyScoot and FilterOff are offering virtual poetry and cookery sessions and speed dates online among other activities. These apps have seen a 20% increase in new users, mostly busy professionals. SirfCoffee has set up over 200 personalised virtual dates in the comfort of our members' homes,” said Naina Hiranandani, co-founder of SirfCoffee. "We now host weekly Zoom events on various relationship topics," says Siddharth Mangharam, founder and CEO of Floh. "We are looking at hosting only interactive activities online like brewing coffee without equipment. So, users with an interest in coffee will join the session," says Suyash Sinha, founder of MyScoot. Bengaluru-based Aisle, on the other hand, is hosting online group activities through Zoom. These activities include games like Pictionary. After the activity, users connect with other members. US-headquartered FilterOff permits users to have a 90-second video chat session with the selected dating partners, before proceeding with the virtual date.
by Sanghamitra Kar
See full article at Economic Times
See the top news on Aisle See the top news on Floh
See the top news on Filter Off See the top news on SirfCoffee
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Indian Dating App Aisle Understands Nash's Equilibrium
QUARTZ - June 3 - Nash's equilibrium hows how, in non-co-operative situations involving two or more players, individuals end up making decisions that are terrible for the group. In the case of dating apps the male/female ration is the problem. Men are trying hard to get female attention. On Tinder, this imbalance leads to men swiping right on as many females as possible. The men, undoubtedly, would benefit from a common understanding to be more selective, but have no way to reach such a collective agreement. Dating app Aisle only lets users connect with someone by buying 'invites'. Invites come in packages of three ($33), five ($50) and seven ($66). This invite-system neatly sidesteps the Nash's equilibrium problem and rids males of the power to indiscriminately try to match with everyone and females of unwanted attention. Users can only buy seven invites at a time. Invites only get used up when accepted, and are added back to their account if declined.
by Abhishek Madhavan
See full article at Quartz
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Online Match Making App Aisle Raises Undisclosed Angel Round
TECH CIRCLE - Feb 14 - Indian match making app Aisle has raised an undisclosed amount in an angel round led by the CIO Angel Network. Aisle is a members-only online singles community that aims to tread the middle path between traditional matrimony websites and casual dating apps. The startup, founded in 2014, raised Rs 1.25 crore ($183k then).
by Binu Paul
See full article at Tech Circle
This post also appears on InternetDatingInvestments.
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