DAILY FINANCE - Feb 14 - Niche dating sites, a rapidly growing segment of the online matchmaking industry, are one way to go. Niche sites accounted for 23% of the online dating market in 2008, says Eric Resnick, director of strategy for Courtland Brooks, a marketing and consultancy firm to the online dating industry, and the owner of ProfileHelper.com, which helps people write online dating profiles. And they're up to 29% now, he says, quoting figures from Experian Hitwise. Dating experts say niche sites can better help daters zero in on what they are looking for. MarryMeAlready.com is geared toward folks in search of a permanent partner; OurTime.com (for people 50+); GreenSingles.com is for green-conscious people; Alikewise.com is for bookworms; and others. Then there sites such as Badoo or Twoo.com that are hybrid between an online dating site and a Facebookesque social network offers a free mobile app with new "interests" and "ice breaker" features.
by Barbara Thau
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