LTR - Feb 22 - Over the past 20 to 30 years, research has advanced several economic theories that relate well to the dating industry. These include the theory of behavior change, experimentation, and consumer value. Robert Metcalfe, Co-founder of The Behavioralist, discusses the application of behavioral economics to measure consumer value in online dating. He explains the methodology that equates willingness to pay to consumer value. More specifically, the more that a consumer is willing to pay for a product or service, the happier they will be with that purchase. Robert Metcalfe details the benefits of analyzing consumer value to maximize profits in the latest video in the LTR Conference series.