MEDIAPOST - Jan 15 - That's according to App Annie's latest State of Mobile report, which found that social and communication apps maintained a dominant 50% share of time spent among the world's mobile users in 2019. Relative to time spent with other app categories, that was only down by 6% since 2016. Social and communication apps also remain a hot commodity. In 2019, consumers downloaded 9.5B such apps, and spent 25% more time using them than they did in 2017. Worldwide app downloads totaled 204B in 2019, which was up by 45% since 2016, the app analytics firm found.
696 posts categorized "All Internet Dating Statistics"
Social and Communication Apps Continue to Hold Their Ground
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Here's How Much Brits Are Spending on Dating
YAHOO FINANCE - Jan 9 - A survey of 1K people by Plusnet found that Brits spend £53 per date. 56% of those surveyed said they couldn't imagine a world without online dating. 46% said they hadn't been on a date without the help of a dating app in the past 10 years.
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Swipe Right for Verified Dating Profiles
FORBES - Jan 2 - According to a survey published by Statista, 49% of dating app users stated in a January 2019 survey that they were using online dating services," while the same percentage of respondents 18-34 years old had either met a romantic partner online or knew someone who has. According to a Pew Research Center survey, 61% of people believe online dating is easier and more efficient than other ways of meeting people. In 2014, the FBI reported that 6K romance scam complaints were made, with losses totaling $86M. The most common scams involved spam and identity theft. According to a report from Sky News, there was a 382% increase in reported crimes related to online dating in the U.K. between 2011 and 2016.
ID verification would be a smart and innovative solution for verifying legitimate identities and authenticating profiles. Bumble and Wild are great examples, as they require all users to upload a photo of themselves in one of 100 poses to begin interaction. This data is verified manually. If you're looking to implement ID verification, here are some things you'll want to consider:
- Only use official and verified data sources.
- Use multiple sources.
- Verify your provider.
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One-Third of Chinese Millennials and Gen Z Not Interested in Marriage
RADII CHINA - Jan 4 - According to a report from Chinese dating site Zhenai, 70% of 90s babies are actively searching for love. Among them, 26% expressed an intense desire to get married, but 30% were indifferent to marriage. In fact, the study found that 40% of singles did not want to have a wedding, women more so than men. But love is undoubtedly still on the mind: the survey showed that being single was also the number one worry (64%), followed by being poor (45%) and having no friends (29%).
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Facebook Dating Isn't Feeling the Love in the U.S.
ADWEEK - Dec 27 - 57% of survey respondents hadn't heard of Facebook Dating, while just 9% were using it, according to a recent survey by global opinion platform Piplsay. Piplsay polled 21K Americans. Respondents who knew about Facebook Dating weren't exactly champing at the bit, as 60% said they were uninterested because there are so many other dating apps, while 18% found it to be better than other dating apps. 16% of millennials were using Facebook Dating, compared with 12% of Generation Z. 50% of respondents didn't trust Facebook to keep their personal data safe on Facebook Dating, while 27% were unsure and just 23% trusted the social network.
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1.6M Britons Broke up Over Brexit
THE BIG SMOKE - Dec 23 - eHarmony discovered that 1.6M Britons broke up because of Brexit-based disagreements. Opposing political views led to ~2.7M people throughout the UK ending a relationship in the last year. Online dating profiles that mentioned Brexit – either positively or negatively – received up to 90% more messages than the average member.
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Majority of Dating App Users Feel Unsafe
OZY.COM - Dec 19 - In the U.K. in the last four years, crimes involving dating apps have doubled in some parts of the country, according to a BBC investigation. And in the U.S., as per a recent survey: 85% of dating app users feel unsafe on these platforms. The online survey conducted by MyLife.com, a reputation management platform, collected information from 1,866 people. Of those who hadn't used a dating app, 37% said it's because they don't feel safe.
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Tinder, Netflix and Tencent Lead Record-Breaking Year for Apps
BLOOMBERG - Dec 16 - Tinder, Netflix and Tencent Holdings took the top three spots in App Annie's 2019 ranking of consumer spending on non-gaming apps. By the close of 2019, App Annie said consumers have downloaded 120B new apps across iOS App Store and Google's Play Store - that's without factoring in app updates, re-installations of existing apps or Android installs done via unofficial means. The number marks a 5% increase on last year, and the app-tracking company predicted the record will be broken again in 2020. Consumer revenue is said to be growing at 15% each year, with 2019 set to record close to $90B.
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OkCupid Survey: Women Should Refuse to Marry Into a Family That Requires a Dowry
HINDUSTAN TIMES - Dec 17 - 72% users of OkCupid have said that traditional gender roles, such as men being default heads of households and women taking care of chores and children or changing their names, have no place in their lives now. OkCupid revealed these statistics in its year in review report for 2019. It said that 85% of its users said that women should refuse to marry into a family that requires a dowry.
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Top Grossing Dating Apps Worldwide for November 2019
SENSOR TOWER - Dec 16 - The top grossing dating app worldwide for Nov 2019 was Tinder with ~$82M in user spending, which is up 12% YOY. 41% of Tinder's revenue was from the US, followed by 8% from UK and 4% from Germany. Bumble was #2 with ~$18M in gross revenue, up 29% YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Badoo, followed by Pairs and Tantan.
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Expert Explains Why People Shouldn't Do Online Research Before a Date
YAHOO LIFESTYLE - Dec 13 - In a survey of 2K Americans, 77% of active daters said they research prospective matches on a regular basis – with half spending ~15 minutes per person. Almost one in four (38%) said they would always research an online date before meeting – with only 11% saying they never would. Greta Tufvesson, co-founder of New York-based matchmaking service The Bevy, advised that the practice is a no-no – adding that it's preferable to go into a date "with an open mind". "Don't judge or create preconceived notions of who this person is based on a Google search or gossip," she says.
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More Millennials Prefer Offline Dating
BBC - Dec 4 - While almost half of adults under 35 living in the US and the UK have tried online dating, and the industry increased by 11% in North America between 2014 and 2019, there are growing signs that many would rather not be using these methods. A BBC survey in 2018 found that dating apps are the least preferred way for 16- to 34-year-old Britons to meet someone new. For them, deleting the apps has been more about winning time back in their lives for other activities rather than a reaction to painful experiences. The rise of app-based dating coincided with a decline in social spaces in which people used to find potential sexual partners and dates. Gay bars are closing at a rapid rate in around the world. Half of the UK's nightclubs shut their doors between 2005 and 2015. What's next for dating? Scott Harvey, editor of Global Dating Insights, says that AI and video are the "two main talking points in the industry" right now.
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Study: 50% of Tinder Users Have Only Been on ONE Face-to-face Date
DAILYMAIL.CO.UK - Nov 28 - Trond Viggo Grøntvedt at the Norwegian University of Science and Technology and his colleagues surveyed 269 students in Norway who were all members of Tinder – 60% of participants were women. Men, on average, reported having matched with 111 Tinder users and women with 124, however only half of the participants reported having meet ups with matches, and on average, men met with 1.9 partners, women with 2.2 partners. Only ~25% of study participants said they had used the app to meet someone interested in a long-term relationship.
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By 2037, Most Children Will Be Born to Parents Who Met Online
YAHOO NEWS UK - Nov 27 - By 2037, more babies will be born to parents who met online than offline, according to a research by eHarmony and the Imperial College Business School. Even within the next decade, 40% of babies born will be so-called "e-babies", born to parents who met on the Internet. The data highlights the shifting habits of those looking to meet a partner: around a third (32%) of relationships started between 2015 and 2019 started online, compared to only 19% between 2005 and 2014. By 2030, the UK will reach the "tipping point" that more than 50% of relationships will begin online.
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MTV Released Study About Seeking Validationon Dating Apps
YOUR TANGO - Nov 22 - An MTV News & MTV Insights study found that 61% of respondents between ages 18 and 29 were more interested in discovering who found them attractive than actually dating them. Additionally, 30% of dating app users prefer casual dating for the short-term ego boost and 42% want a long-term relationship.
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Top Grossing Dating Apps Worldwide for October 2019
SENSORTOWER - Nov 13 - The top grossing dating app worldwide for Oct 2019 was Tinder with ~$88.7M in user spending, which represented 18% growth from Oct 2018. ~43% of Tinder's revenue was from the U.S., followed by 7% from UK and 5% from Australia. Bumble was #2 with ~$20M in gross revenue, which represented 44% growth YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Tantan, followed by Pairs and Badoo.
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Datingroo's Study on Smartphone Data Access
THE GOOD MEN PROJECT - Nov 2 - A study by Datingroo reveals the amount of information dating apps have access to. Datingroo analyzed the UK's top 10 dating apps.
- 100% of the tested apps request access to photos, media, and files stored on the smartphone
- 90% can modify and even delete content in the internal storage
- 80% access the phone's location and wifi-connection
- 70% access contacts and accounts
- 60% know the identity of the user, their camera and phone status
- 50% of the apps have accessibility to the devices ID and call information
- 30% gain control over the microphone and can record audio files from it
- 10% are even allowed to send and receive SMS from the smartphone
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Millennials Are Too Broke to Date
THE MOTLEY FOOL - Oct 31 - According to Match.com, 33% of young singles believe that their financial situation is getting in the way of dating. 20% don't even think they should be dating at all until they achieve a particular income level. According to a study on underemployment by The Economic Policy Institute (EPI), in 2018, 11% of young college graduates were underemployed, up from 9.4% in 2007 and 6.9% in 2000. The term underemployed includes graduates who are unemployed as well as those who could only find part-time jobs. Other research puts the total unemployment rate for millennials at over 12%, which is much higher than the national average. A study by The Ascent found that 63% of millennials still depended on their folks financially to some extent. In 2018, the average cost of a date - including two dinners, one bottle of wine, and two movie tickets - was $102.
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Effectiveness of Advertising on Online Dating Apps
PR NEWSWIRE - Oct 22 - The market research team at Colling Media, a national digital advertising and marketing agency, has conducted a nationwide consumer survey to study the effectiveness of advertising on online dating services and apps.
Key findings of the study include:
- 33% of U.S. adults have used an online dating service or app within the past week
- 70% of respondents recall seeing advertisements on the services and apps, and 36% claim to have clicked on an advertisement
- 31% of respondents say they like the ads on the platforms, and 38% report they would be likely to purchase a product or service from these ads.
The full report is available here: National Survey: Consumers Respond to Advertising on Online Dating Services and Apps.
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How Has Brexit Influenced Dating in the UK
FEMALE FIRST - Oct 21 - eHarmony found that women who mention Brexit in their dating profiles receive 86% more messages, men receive 90% more messages. ~60% of active dating app users said they have had at least one private conversation about Brexit with their potential date on dating platforms. Datingroo research shows that 55% of survey respondents said they have been refused by someone whose beliefs on Brexit were different than theirs.
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