WEBWIRE - Aug 2 - According to a Kaspersky survey, 40% of respondents in the U.S. said they are afraid to use dating apps, due to fear of being deceived by fraudsters. 34% said they generally do not trust people in dating apps. 22% of respondents in the U.S. were targeted by cybercriminals (compared to 15% globally). Lack of privacy is also a serious issue for dating apps. The full report is available here.
818 posts categorized "All Internet Dating Statistics"
40% of People Have Never Used Dating Apps out of Fear of Scammers
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44% of Dating App Users Trust AI
FREE MALAYSIA TODAY - July 26 - According to the latest study "Love in an algorithmic age" from cybersecurity company Kaspersky, 44% of people using a dating app said they would trust the selections and matches of AI. Other findings: 41% of respondents believe that dating apps have led to an increase in casual relationships.
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Google Searches for 'Dating' Have Reached a 5-Year High
NPR - July 20 - Google tweeted last week that search interest in dating had reached a 5-year high in the U.S. "How to date" was the most searched in Washington, D.C., last week, Google says. According to Dana Balch, a spokesperson for Tinder, the app has seen some of its highest swiping days this year. Searches for "top dating apps 2021" boomed over the past month, jumping 3,400%. According to App Annie, Tinder, Bumble, and Hinge are all currently in the top 50 grossing apps on iPhones.
by Josie Fischels
See full article at NPR
See the top news on Tinder
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See the top news on Hinge
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New Study: People of Color Face Barriers on Mobile Dating Apps
PSYPOST - July 19 - According to a new study published in the Journal of Research in Personality, participants were more likely to swipe right on potential partners from their own racial group. But even after controlling for this effect, the researchers found that potential partners were penalized for being Black, Asian, or Hispanic. Participants were 2.3 to 3.3 times less likely to swipe right on Black versus White partners.
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Bumble Survey: Two-thirds of Indians Say It's Possible to Fall in Love Online
LIVEMINT - July 19 - Bumble has said that while the covid-19 pandemic restricted physical meetings, it also changed dating behaviour. 72% of single Indians think it is possible to fall in love with someone online they have never met in-person while 38% would not go on a date or have sex with someone who hasn't received the covid vaccine. 39% of single Indians surveyed tried a video date as their first date in 2021. The insights are based on a nationwide survey of 2K Bumble users, which was done in June 2021.
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Dating App Insiders Remain 'Highly Concerned' About User Security, According to Survey
FORBES - July 15 - A Pew Research survey (2020) reported 46% of Americans viewed online dating sites as unsafe. The top problem areas were: People lying and misrepresenting, spam, illicit behavior, and sexually explicit messages.
New research conducted by RealMe, an online reputation platform dedicated to cultivating safety and trust, and Global Dating Insights, suggests industry executives are equally concerned. 63% of dating app insiders believe the risk of scams and fraud in online dating is increasing and half admitted they could be doing more to protect users.
Match announced it was adding more robust background checks to Tinder. The Meet Group added AI-powered face verification badges to profiles and implemented iOS device checks to prevent bad actors from returning.
And, White Label Dating's network of 4,000 dating sites will be integrating RealMe this year, giving millions of daters access to an extensive database of over 275 million reputation profiles containing criminal records, sex offender status, and more.
"This survey confirms the risk of scams, harassment, and harm on dating apps is growing and both industry insiders and consumers are aware of the need for change," says dating expert Charley Lester. "RealMe is able to answer this call for improved safety and security and more by allowing dating app users to verify identities and gain visibility into important background information surrounding the people they meet online. Additionally, RealMe's platform touts several truly progressive enhancements designed to empower more people to take control of their online reputation
by Mark Travers
See full article at Forbes
See the top news on Match Group See the top news on The Meet Group
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Dating-App Investors Should Play the Field
WALL STREET JOURNAL - July 13 - Match Group may always shine bright in online dating, but right now Bumble has some appeal. Match Group is up 62% over the past year, while Bumble has shed 25% since its February IPO. Bumble is now trading at just 9.4 times enterprise value to forward sales, with Match at a significant premium at 14.6 times. There is a reason Match has outperformed. It not only owns Tinder, but seven of the top 10 dating apps by consumer spending in the U.S. as of the Q1, according to Sensor Tower. Despite its mission to empower women to make the first move, a recent survey from Evercore ISI found a higher percentage of women say they are using Tinder than Bumble. It also found that of males and females using both apps, a significantly higher percentage of both groups reported being more satisfied with Tinder. Between the two, Bumble's underperformance this year leaves more room for upside. Both Evercore ISI's survey and a May survey from Morgan Stanley found 87% of respondents plan to maintain or increase their usage of dating apps over the next several months. 53% of those who don't pay currently said they would consider paying for online-dating apps in the future.
by Laura Forman
See full article at Wall Street Journal
See the top news on Match Group
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Report: How Dating Apps Have Changed the Way We Meet People
KASPERSKY - July 8 - Kaspersky, a global cybersecurity and digital privacy company, surveyed ~18K people in 27 countries, of whom 84% were either currently using a dating app (37%) or had used one in the past, to learn more about their experiences.
Key findings:
- 79% succeeded in promoting their social media on dating apps.
- 48% of people use dating apps to 'meet new people' making it the most popular reason.
- 15% of dating app users have been scammed in some way.
- 64% of people felt the algorithm understands their preferences.
- 39% of people believe it's dehumanizing to be rated by an algorithm.
- 42% of people have would only date people who were vaccinated or had coronavirus antibodies.
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U.S. Lifestyle Apps Installs Hit a Record 151M in Q1 2021
SENSOR TOWER - July 6 - Lifestyle category apps are off to a strong start in 2021, both in terms of adoption and consumer spending in the U.S., according to Sensor Tower's State of Lifestyle Apps 2021 report. U.S. consumer spending on lifestyle apps hit ~$300M in Q1. Excluding Tinder, which introduced direct payments on Android, the Lifestyle category saw a compound annual growth rate of ~50% in U.S. consumer spending since the Q1 of 2018. For the first time ever, Lifestyle category apps saw 151M first-time installs in Q1 2021, up 10% YOY. This growth in adoption was driven especially by Android users; Google Play installs reached 69M last quarter, up 30% Q/Q. This brought Google Play's share of the downloads to 46%, which was the highest it had seen since 1Q18. Match Group maintained a strong presence in the top charts in Q1 '21, taking seven out of the 10 spots in the top dating apps by U.S. consumer spending.
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Consumer Spending on Apps Hit Record $64.9B in First Half of 2021
TECH CRUNCH - July 1 - Consumer spending in mobile apps hit a record $64.9B during the H1 of 2021, according to Sensor Tower. This figure represents a 24.8% YOY increase in spending seen across both the App Store and Google Play. Apple's App Store accounted for $41.5B in global consumer spending during the H1 of 2021, or 1.8x the $23.4B seen by Google Play. TikTok remained a top grossing app, followed by YouTube and Tinder.
by Sarah Perez
See full article at Tech Crunch
This post also appears on VerySocialNetwork
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Popular Online Choices During Pandemic
PRESS ASSOCIATION - June 9 - UK adults spent more time online than other large European countries such as France and Germany during the pandemic, according to Ofcom research. They 217 minutes online each day in 2020. More than an hour longer than in Germany and France and 30 minutes more than Spain. Tinder was the most popular dating app among young online UK adults. 11% of 18-24 year-olds used Tinder in Sep 2020. Plenty of Fish was most popular among the 45-54 age group. However lockdown saw an increase in romance scams, with money lost to fraudsters increasing 12% to £18.5 million.
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1/3 Would Rather Meet Partner Through Gaming Than Dating App
WALES ONLINE - June 9 - New research reveals more than 37% of Brits would rather meet their partner via a video game than a dating app. The Logitech UK survey of 1k game-loving Brits, who game 7+ hours per week, also found 70% believe couples who game together are more likely to last in a relationship. Interestingly women were more inclined to fall in love through gaming than men.
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POF Survey: Singles Say Goodbye to One-Night Stands
PR NEWSWIRE - June 9 - According to a PlentyofFish study, 64% of singles said being virtually intimate during the pandemic changed what they consider intimacy to be. 6 in 10 (57%) respondents now place higher value on other types of intimacy, like emotional or intellectual intimacy, while 45% find less value in physical connection. Over half of singles (51%) think one-night stands will become a thing of the past once the pandemic comes to an end. Men are more likely to agree with this sentiment than women (61% vs. 45%, respectively) and Millennials are 1/3 more likely (57%) than Gen Z (39%) to believe that one-night stands are a pre-COVID-19 trend.
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Online Daters Requesting Greater Protection - RealMe Survey
PR NEWSWIRE - June 8 - In response to the need for a safer, more secure, and transparent online dating standard, RealMe™ is revealing key findings from a recent survey conducted with GDI. The survey explores safety and security trends that have impacted online dating over the past year and how those at the industry forefront need to address growing concerns. 1k members of the dating industry were surveyed about current safety practices, 2021 priorities, and their desire for tools and protocols. Notable highlights included:
- The #1 priority for dating app insiders is user safety and security
- Their largest challenges are associated with safety: video, live-streaming, female-user safety, scaling safety, and AI moderation
- Background verification checks are the 2nd most desired security enhancement
- 50%+ of dating app insiders thought they could be doing more to protect users
- 63% believe risks are increasing
See survey highlights & white paper. Hear survey results discussion. Get more info on RealMe.
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App Annie's Q1 Top 10 Dating Apps by Consumer Spend
APP ANNIE - June 3 - Here are the top 10 performing dating apps worldwide in Q1 2021.
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