SCMP - Aug 26 - Online dating apps are more popular than before, but users are becoming more selective about meeting up in person amid social distancing measures. Instead, daters are chatting on apps longer, and getting creative with virtual options such as video calls, online games and Netflix Party. In a survey of ~1,200 Hong Kong-based users in late July, Coffee Meets Bagel found that 95% said it was "at least somewhat important" that their date took Covid-19 precautions seriously, with 8 in 10 considering it a deal-breaker if their date did not wear a mask, and 7 out of 10 feeling the same if their date did not adhere to social distancing guidelines.
DALLAS BUSINESS JOURNAL - Aug 25 - Dating-app users are set to jump by 18% in the U.S. this year to ~26M, according to eMarketer. That comes after a gain of less than 7% in 2019. Still, eMarketer pointed to a slower future after the pandemic of 2020. The number of American users is set to decline in 2021 by 8%.
PEW RESEARCH - Aug 21 - Dating has always come with challenges. But the advent of dating apps and other new technologies - as well as the #MeToo movement - presents a new set of norms and expectations for American singles looking for relationships, according to a recent Pew Research Center survey. Here are the kew takeaways:
- 15% of U.S. adults say they are single and looking for a committed relationship or casual dates.
- Nearly half (47%) of all Americans say dating is harder today than it was 10 years ago. Women are much more likely than men to say dating has gotten harder (55% vs. 39%). The reason is increased risk, including physical risks as well as the risk of getting scammed or lied to.
- Technology tops the list of reasons why people think dating has gotten easier in the last decade.
- A majority (57%) of women - and 35% of men - say they have experienced some kind of harassing behavior from someone they were dating or had been on a date with.
EMARKETER - Aug 21 - eMarketer forecasts the number of smartphone dating app users in the US will reach 26.6M this year, up 18.4% YOY. Dating apps began to see a lot more activity at the start of the pandemic. In an April 2020 survey from The Harris Poll, US adults said they were more frequently using social media (50%), virtual meeting sites (33%) and dating apps (11%).
THE PRINT - Aug 10 - With a surge in unemployment rates and the fear of an uncertain future brought about by the Covid-19 pandemic, many young Indians are turning to sugar dating. According to SeekingArrangement, Mumbai is the hotbed for sugar dating in India, with 6,246 sugar babies and 21,464 sugar daddies, followed by New Delhi with 3,447 sugar babies and 13,127 sugar daddies. Hyderabad trails closely behind with 1,218 sugar babies and 11,784 sugar daddies. SeekingArrangement launched in 2006, but the India operations are currently run out of Malaysia.
SENSORTOWER - July 30 - The top grossing dating app worldwide for June 2020 was Tinder with $64.8M in user spending. ~41% of Tinder's revenue was from the US, followed by 6% from the UK and 6% from Germany. Bumble was the second highest earning dating app worldwide with more $16.5M in gross revenue. ~76% of Bumble's revenue was from the U.S., followed by 7% from the UK. The next top grossing app was Pairs, followed by MeetMe and Tantan.
MARIECLAIRE.CO.UK - July 28 - Looking for love is costing single Brits ~£1,349 a year. Plenty of Fish surveyed 2K single adults and found that on average, they go on thirteen dates a year with each meet-up costing ~£106.06.
INVERSE - July 28 - Scientists now argue that there's something far more important than personality when it comes to cultivating happy relationships. The most powerful predictors of relationship quality are the characteristics of the relationship itself. This is according to an analysis of 11,196 couples gleaned from 43 studies. The study as published Monday in Proceedings of the National Academy of Sciences. This study breaks down all the individual ingredients that go into romantic relationships. They fell into two categories: individual characteristics of each partner (income, age, empathy...) and relationship characteristics (affection, sexual satisfaction...). The dynamic that you build with someone - the shared norms, the in-jokes, the shared experiences - is so much more than the separate individuals who make up that relationship. A partner's personality may only account for ~5% of that relationship satisfaction.
EVERYTHING EXPERIENTIAL - July 15 - Research by Bumble affirms that single millennials and GenZ-ers in India are actively interested in dating virtually during these unprecedented times. Bumble launched an integrated digital campaign 'Love Will Find A Way' that celebrates the importance of love, hope and resilience as the lockdown begins to slowly ease in India. Bumble found that 83% of users are more interested in dating during these times, while 63% of users are anxious about the future. 70% of Bumble users in India claim that their personal online dating behaviour has changed compared to before the outbreak, with 80% of these users now accepting and trying virtual dating.
BUSINESS INSIDER - July 15 - Coronavirus pandemic-related stress is a risk factor that could drive people to cheat, according to two University of Tennessee Knoxville psychologists. Kristina Coop Gordon and Erica A. Mitchell said pandemic-related stress is straining relationships, driving people onto dating apps. According to data Gordon and Mitchell obtained from a dating site for married people (they didn't disclose which site), 17K new people have signed up for the services every day during the pandemic. This compares to the 1,500 daily new member sign-ups in 2019.
INSIDER - July 15 - But a majority of people find it to be a huge turn off according to a new survey by Dating.com. The platform saw a 43% increase in users discussing politics. However, over half said they would consider ghosting someone if they brought up politics. 84% of respondents said they would never consider dating someone with opposing political views. The company surveyed 2K of its members in the US.
PRESS.AT - July 7 - eharmony has seen its app registration figures increase by 85% YOY in the UK during lockdown – in the period between January and June 2020. Driving this increase has been the success of Video Date, which enabled singles to keep connecting romantically during lockdown and beyond.
SENSORTOWER - July 3 - The top grossing dating app worldwide for May 2020 was Tinder with ~$65.3M in user spending. ~41.5% of Tinder's revenue was from the U.S, followed by 5.6% from UK and 5.4% from Japan. Bumble was the second highest earning dating app worldwide for May 2020 with close to $16M in gross revenue. The next top grossing app was Pairs, followed by MeetMe and Tantan.
TECH CRUNCH - June 30 - Consumer spending on mobile apps grew significantly during H1 2020, in part due to the COVID-19, according to Sensor Tower. In H1, consumers spent $50B worldwide across the App Store and Google Play, up 23.4% from the H1of 2019. In addition, first-time app installs were up 26.1% YOY to reach 71.5B downloads. During the H1 2020, Tinder generated ~$433M in spending across both app stores, combined. However, this number does represent a decrease of ~19% YOY. It's unclear how much that decline is related to consumers' changing behavior and spending habits during the pandemic. TikTok was the most-downloaded app, the No. 2 and No. 3 apps were WhatsApp and Zoom, respectively.