BUSINESS INSIDER - Oct 13 - Ashley Madison operates in 50 different countries, in 17 different languages. Even after the data breach in 2015, people keep coming back to the site. Ashley Madison currently sees 20K new sign ups a day, and ~40K affairs happen on the site every day. 'People don't generally cheat because they want to leave their relationship, says Ruben Buell, the company's director and CTO, but to outsource their sex life. Research from sociologist Alicia Walker last year found that women in particular "cheat to stay."