FORBES - Aug 24 - More people have signed up to Ashley Madison since the 2015 hack than before. And that is extraordinary. As things stand today, Ashley Madison has amassed ~32M new users since the hack. Back in 2015, the company was active in some 50 countries, directly marketing in more than 20. Now the focus is only North America. Ashley Madison brought in Ernst and Young in 2018 to go through all the systems, inch by inch. They verified all the automated fembots were gone.
272 posts categorized "AshleyMadison"
Ashley Madison Has Signed 30 Million Cheating Spouses
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CEOs Who Cheat in Bedroom Will Cheat in Boardroom
BLOOMBERG - Aug 9 - That's the conclusion of a provocative new academic study that found a strong correlation between adultery and workplace misconduct by corporate executives and financial advisers. Finance professors at the University of Texas at Austin and Emory University examined users of Ashley Madison, a dating site for married people looking to have affairs, thanks to a computer hack in 2015 that exposed the names and personal data of ~30M users. CEOs and CFOs who had accounts were twice as likely to have engaged in a financial misstatement or be the focus of a class action securities lawsuit between 2008 and 2014. Cheating brokers were more likely to have black marks on their records maintained by the Financial Industry Regulatory Authority.
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Ashley Madison's Scandals
MIRROR.CO.UK - June 10 - Ashley Madison has now launched a coaching service to help clients betray their other halves and get away with it. The site claims ~60M member accounts worldwide. The new feature is marketed especially towards older men who have less experience in having affairs, according to the site's chief strategy officer Paul Keable. Many thought the controversial site was finished in 2015 when it was invaded by hackers who released the private list of members to the public. The hackers also exposed Ashley Madison itself as a 'cheat'. In 2016 the website admitted tricking its males users into signing up by using 'fembots' impersonating real women. It was subsequently reported that 70K of the sites female users were allegedly robots. The company claimed to have discontinued the practice in North America in 2014 and internationally in 2015, although offered no evidence of this.
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Ashley Madison to Offer Dating Coaches
INSIDER - June 6 - Ashley Madison, the dating app known for helping people find affair partners, is testing a dating coach feature in its app. The feature is marketed especially toward older men who don't have experience with online dating, according to Ashley Madison Chief Strategy Officer Paul Keable. The feature is currently in its testing phase in Brazil and the US, where selected existing users have been able to try it out since March.
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Ashley Madison to Launch TV Campaign
THE DRUM - Apr 15 - Ashley Madison's latest TV campaign features two female members who are cheating. The ad reveals what women like most about their affairs. It will be running from April 15 to May 11 on the Viacom network's Paramount TV station.
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Ashley Madison Reaches 60 Million Members
PR NEWSWIRE - Mar 18 - Ashley Madison has released its Report on Customer Statistics for the year of 2018, claiming ~14,500 new member accounts were added on average each day. The report has further revealed that for every active paid male account there was 1.11 active female accounts created in 2018. The site surpassed the 60M member mark in February.
See full article at PR Newswire
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Extramarital Affairs Make Some Couples Happier, Says a Study
TNN - Mar 6 - Dr Alicia Walker from Missouri State University surveyed more than thousand users of Ashley Madison and asked them how infidelity impacted their 'life satisfaction'. Seven out of ten participants confessed that having an extramarital affair made them feel more satisfied in their marriage. Women felt more satisfied than men while having an extramarital affair.
See full article at Times of India
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Ashley Madison Still Gets Thousands Of New Users Every Day
BUSINESS INSIDER - Oct 13 - Ashley Madison operates in 50 different countries, in 17 different languages. Even after the data breach in 2015, people keep coming back to the site. Ashley Madison currently sees 20K new sign ups a day, and ~40K affairs happen on the site every day. 'People don't generally cheat because they want to leave their relationship, says Ruben Buell, the company's director and CTO, but to outsource their sex life. Research from sociologist Alicia Walker last year found that women in particular "cheat to stay."
by Lindsay Dodgson
See full article at Business Insider
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Cheaters Are More Likely To Forgive Their Partner's Infidelity
THIS IS INSIDER - July 27 - According to Ashley Madison, people who have been unfaithful themselves are more likely to be forgiving if their partner cheats. This could be because they are more aware of the nuances of cheating, and know it means an opportunity to fix what's broken in the relationship. Out of 3,000 Ashley Madison members, 53% indicated a forgiving mentality when it came to being cheated on. Men were more likely to forgive women, with 59% saying they were more likely to forgive their partner than their partner is to forgive them, compared to 51% of women.
by Lindsay Dodgson
See full article at This Is Insider
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Ashley Madison Leader Ruben Buell Explains The Positive Side Of Adultery
DALLAS OBSERVER - July 17 - Ruben Buell, president of Ashley Madison, says the site isn't as bad as some in the media have portrayed it. It's not breaking up marriages and families, he says; divorce does that. While Buell says he endorses his company's product, he and his wife don't use ashleymadison.com. But he says they "try to be really, really open about it." Although he believes the site can help a marriage, he doesn't think it would have helped his first marriage. ~54M members have joined Ashley Madison since 2002, and in 2016, 1,707,169 people signed up. In 2017, 1,932,000 users signed up, and so far for 2018, 1,243,633 have logged in.
by Paige Skinner
See full article at Dallas Observer
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Ashley Madison's CTO: Facebook's Dating Will Be Just Another Ad Platform
BUSINESS INSIDER - May 12 - At the beginning of May, Facebook announced it was launching a dating product. It drew a lot of attention from other leaders in the industry, including the CEO of Happn, Didier Rappaport, who said the announcement was just "trying to distract" from the recent data scandal. According to Ashley Madison's CTO Ruben Buell, if Facebook is sticking with its traditional methods of making money, it will be pushing an ad based model so users are essentially the product. This, Buell said, may conjure up some concerns from users. In general, people are getting more savvy about how much of their information on Facebook is publicly available to view. So Buell said this may be a challenge for Facebook going forward.
by Lindsay Dodgson
See full article at Business Insider
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Ashley Madison Chief: No Publicity Is Bad Publicity
TELEGRAPH.CO.UK - Apr 30 - "After the events of 2015, we had to rethink who we were", says Ashley Madison chief Ruben Buell. "It included a realisation that "most of our clients are attached and want discretionary tools to date on the side, so that's what we've focused on". The breach barely made a dent. "We are now signing up 20K Britons a day and revenue growth in the US this year went up 17% and Canada 18%", Buell adds. The Canadian, who wears a ring on his finger, took up the role as president of Ruby Life in 2017 after serving as CTO, and now runs its three dating sites: Ashley Madison, Cougar Life and Established Men.
by Margi Murphy
See full article at Telegraph.co.uk
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Why Ashley Madison Still Isn't Dead
MASHABLE - Apr 3 - Ashley Madison now claims 191k daily active users. The company is also armed with an audit from accounting firm Ernst & Young, which verified 5,673,024 real accounts were registered in 2017 and that the ratio of active paid users male to female was 1 to 1.13. "~60% of our traffic is organic," said Ruben Buell, president and CTO of Ashley Madison's parent company Ruby Life. The company hired a new chief privacy officer and chief security officer who have been in charge of building a new cybersecurity framework. The site is introducing two-factor authentication in the coming months. The company has made more of an effort to cater to women, such as through marketing campaigns glorifying female users rather than male. The company currently has 153 employees in their offices in Toronto and Cyprus and plans to reach 173 by the end of the year.
by Kerry Flynn
See full article at Mashable
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Ashley Madison Attempts To Regain The Public's Trust
ENGADGET - Mar 28 - Ashley Madison wants the public to know that it's changed its ways. Ruben Buell, who became CTO at Ruby Life in February 2017 and took the reins as president last April, is looking to regain public trust. According to Buell, there are 191k daily active users and 1.4M new connections made each month. Last year was the first since the hack that Ashley Madison saw "substantial growth" in its user base, Buell said, adding that its 2017 revenue grew 5% globally and 16.7% in the US compared to 2016.
by Chris Ip
See full article at Engadget
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Ashley Madison Threatens To Sue 'Tinder For One Night Stands' - CasualX
METRO.CO.UK - Dec 14 - The infidelity app Ashley Madison has threatened to sue a rival sex app after accusing it of copying its trademarks. It has ordered a hook-up app called CasualX to immediately change its branding and slogan or face legal action. CasualX, which markets itself as 'the Tinder for casual sex', advertises its services with the words 'Life is boring. Desire a fling?' Ashley Madison feels this is too similar to its own slogan: 'Life is short. Have an affair.' It also called on CasualX to stop using a picture showing a masked woman pressing a finger to her lips, which is allegedly similar to an image used by Ashley Madison.
by Jasper Hamill
See full article at Metro.co.uk
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