BLACK ENTERPRISE - July 31 - Black singles dating app Bae was recently acquired by Tagged, a social app with one of the largest African-American user bases. Tagged decided that the founders Brian and Justin Gerrard should be part of the deal in an acquisition that is known as an "acqui-hire."
Q: What made you initially decide to start Bae?
A: I started Bae because I made a decision that I wanted to build things that positively impact my community.
Q: How did Bae's "acqui-hire" happen with Tagged?
A: Bae and Tagged coming together was a convergence of complementary skill sets. They wanted our marketing and branding expertise to complement their technical acumen. Tagged grew to ~300M users without doing any marketing. My brother and I founded Tagged's marketing team and added ~1M new users. With The Meet Group acquiring us, we now have the ability to make sure everyone knows who we are and invest in expanding our brand.