Online Personals Watch: News on the Online Dating Industry and Business

Cupid Sells Casual Dating Sites For £43 Million

INDEPENDENT - July 15 - Cupid sold its BeNaughty.com, Flirt.com and other casual dating sites to Grendall Investment for £43.1M (€50M). The company would retain Cupid.com, LoveAgain.com and UniformDating.com. It also signed a software licensing agreement with Grendall that would generate £2M of revenue over four years. Grendall Investment is managed by Max Polyakov, co-founder of Cupid, who also holds a 15% stake in the company.

See full article at Independent

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Cupid Implements Scamalytics On Its Most Popular Networks

PRESS RELEASE - Oct 28 – Cupid has partnered with RecSys to implement new Scamalytics anti-scammer technology on its most popular online dating networks – Cupid.com, BeNaughty.com, GirlsDateForFree.com, Flirt.com, and BlackMatch.com. Cupid's new measures aim to catch scammers 35% faster and increase detection rates by 10%. The company currently blocks 20,000 scammers each month.

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BeNaughty.com Becomes A Top Free Lifestyle App In The US

PR NEWSWIRE - Mar 19 - Now with ~2M downloads, BeNaughty.com's free lifestyle App has hit the first spot in the US, Canada, UK and Australia and is the only dating App in the top 100, ahead of popular horoscope, games and shopping Apps.

The full article was originally published at MarketWatch, but is no longer available.

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New Cupid UK TV Advertising Campaign

BUSINESSWIRE - Nov 18 - Cupid plc has launched two TV advertising campaigns for its Cupid.com and BeNaughty.com brands across specific ITV regions. This is the first time Cupid has delivered its brand onto the small screen indicating the company's intention to push its brands out to a wider mainstream audience.

The full article was originally published at MarketWatch, but is no longer available.

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25% Of Singles Want To Join The Mile High Club

PR WEB - Feb 24 - More than 8,000 people took part in the online survey by BeNaughty.com and ~2,000 of them clicked ‘Doing it on a Plane’ as being one of their ultimate fantasies. What was also interesting about the results was that women were less concerned about the gender of anyone joining in with a couple’s bedroom activities. With 15.5% of women happy to have another man join in and 15.07% to have a woman share their fun. Only 3.82% would be happy to have another man join in and 31.25% said yes to a threesome with two women.

See full article at PR Web

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BeNaughty: Facts About Naughty Online Dating

MY NEWSDESK - Feb 1 - ~60% of UK singles would try an online dating service and of the UK’s 15M singles 20% would be interested in a casual fling. This explains the major boom in dating services such as benaughty.com. Now with ~3M members, BeNaughty connect like-minded individuals for sexy encounters.

The full article was originally published at MyNewsdesk, but is no longer available.

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BeNaughty Top Mobile App In Android Download Charts

PR WEB - Nov 11 - A new mobile app from online dating service Easydate is #1 app in the Android download charts, according to Androidzoom. The recently launched mobile app version includes several new features, including a location based search feature which is a major hit. FULL ARTICLE @ PR WEB

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This week: news on Match.com, SNAP Interactive, EasyDate, Zoosk, AreYouInterested, GameCrush and Executive Dating.

Everyone Wants To ‘Be Naughty’

EASY DATE - Mar 31 - EasyDate has reached a major milestone with over one million active users of their BeNaughty Facebook app. Easydate is one of the UK’s leading online entertainment solutions providers. Founded in 2002, the company has expanded rapidly and in 2009 was listed in the Deloitte Fast 500 EMEA as one of the fastest growing companies in Europe, Middle East and Africa. Easydate now offers a network of niche, traditional and casual dating sites in the USA, Australia, Canada, South Africa and India and is also active in mobile dating and social media.

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 This week: news on eHarmony, Match, PlentyofFish, eDarling, RSVP, BeNaughty, SeniorPeopleMeet, GameCrush and Back Row Dating

Online Cheating Is A Booming Business

SYDNEY MORNING HERALD - Mar 26 - 'LIFE is short. Have an affair!'' That is the line Noel Biderman uses to spruik his dating service, ashleymadison.com, which he claims has more than 5M philandering members, including 10,000 in Australia. An internet search throws up countless websites for cheating spouses, including meet2cheat.com.au, affairsclub.com, lonelyhousewives.com, philanderers.com and benaughty.com. ''I'm often asked if all these sites are causing more affairs,'' said the VP of Relationships Australia NSW, Anne Hollonds. ''To some extent it's easier, you can just sit at a computer. But these tend to be people who are wanting to escape their circumstances and derive the benefits from having a liaison with someone else. There have always been people who wanted to do that but they found other ways of doing it.'' FULL ARTICLE @ SYDNEY MORNING HERALD

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BeNaughty Reaches 3 Million Profiles

PRESS RELEASE - Mar 19 - An online UK dating site BeNaughty has grown to 3M member profiles over the past couple of years. The website is aimed at 18yr+ members looking for chat, flirting and more. FULL ARTICLE @ RELEASE-NEWS.COM

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This is the news for February 10th through February 15th, 2010. Here is the news we covered:

• Visits to dating sites showing a general decline
• PlentyofFish vs. Match.com
• Mobile Dating and Virtual Goods are big business
• Online Dating is becoming commonplace
• Meetic has posted 2009 revenues
• Match.com and Meetic partner in Latin America
• Match.com joins forces with Neu.de
• New ad campaign for Match directly targets women
• Easydate and Dating Factory partner up
• IMVU teams up with Zoosk
• Avid Life Media and Friend Finder Networks shelve IPOs
• Matchmaking industry going strong

Watch Out For That Philandering Friend

REUTERS - Feb 16 - BeNaughty.com, a British dating site, has revealed  that half (46.9%) of the unfaithful men it polled for a survey on affairs admitted to having a fling with a friend's wife or girlfriend. "Attractions develop very easily between men and women who see each other often, in the same circles. And it is often easier to be together without arousing any suspicions", said Marketing Manager Sean Wood. FULL ARTICLE @ REUTERS UK

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Easydate Ltd And Dating Factory Partner

PR WEB - Feb 8 - Easydate owns one of the top ten UK dating brands BeNaughty.com, and with this partnership can now address the German, French Spanish and Italian speaking markets using Dating Factory’s white label dating platform. Datingfactory.com offers a multi lingual / multi cultural platform to open the door into Europe for major dating brands and general webmasters without them having to invest in multilingual staff, infrastructure and ongoing maintenance. FULL ARTICLE @ PR WEB

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