Online Personals Watch: News on the Online Dating Industry and Business

New Dating Apps Target Gen Z, Tackling Fatigue and Toxicity

ADWEEK - New dating apps are emerging to address dissatisfaction with legacy platforms like Tinder and Bumble, particularly among Gen Z and Millennials. These apps aim to offer alternatives to combat "dating app fatigue" and improve the user experience. Dating app After promotes thoughtful connections and discourages ghosting. Better in Person emphasizes real-life meetups and accountability for toxic behavior. Feeld supports polyamory and other non-traditional relationships. Archer, targeting queer men, blends dating with community building, incorporating safety features like selfie verification.

by Brittaney Kiefer
See full article at AdWeek

See the top news on After                 See the top news on Better in Person
See the top news on Feeld                 See the top news on Archer

Better in Person Dating App Launches Bold Campaign to Curb Dishonest Behavior

ADAGE - The new dating app, Better in Person, launched with a bold campaign targeting dishonest behavior in online dating, specifically taking aim at "f**boys." The app's campaign, titled "Report Every F**boy You Know," features billboards and other outdoor advertisements in LA, New York, and coastal areas, encouraging users to report deceitful daters. The app flags profiles with warnings after multiple reports, requiring offenders to either delete the app or apologize for removing the label. Additionally, the app includes features like a mandatory profile video to prevent catfishing and tracks user behavior to maintain accountability.

by Sabrina Sanchez
See full article at AdAge