INC42 - AI-based matrimony and wedding planning startup Betterhalf has announced a second Employee Stock Option Plan (ESOP) buyback, benefiting 29 current and former employees. This follows the company's first share buyback in 2022. Betterhalf also revealed it has reached $500K in monthly revenue. Founded in 2016, the company targets high-income individuals in India's major cities and claims to get 60% of its wedding customers from its matchmaking service. The startup, which recently raised $8.5M in a Series A funding round, competes with platforms like Shaadi.com and aims to revolutionize India's wedding industry.