BUSTLE - Nov 8 - The first BumbleSpot partnership is with Moxy Hotels, Marriott International's experiential brand, where official Spots will be at eight of their locations: two in New York (Times Square and the Financial District), and one apiece in Chicago, Denver, New Orleans, Seattle, Tempe, and Minneapolis. Bumble will be rolling out more Spots throughout the year at various restaurants, bars, and coffee shops across the U.S. and Canada, and in some international locations in 2019. Some of the BumbleSpot locations will have Bumble benefits and promotions, too. For instance, with the Moxy partnership, Bumble users will receive complimentary access to Moxy's workspace for entrepreneurs on the go, food discounts, two-for-one cocktail specials.
196 posts categorized "Bumble"
Bumble Launches BumbleSpot, Verified Locations Where Users Can Meet Matches in Real Life
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LA Clippers Push Women's Empowerment With Bumble Deal
CNN - Nov 7 - In the era of #MeToo dating app Bumble has teamed up with a high-profile sports team to "shake up" a predominantly male-driven industry. The Los Angeles Clippers signed a reported three-year $20M sponsorship deal with Bumble. The partnership launched with a #strongerwithher campaign at a Clippers game - encouraging fans to honor women who impact their lives. The deal places the dating app's logo as a patch on the Clippers' uniform.
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IPO Could Value Bumble At $1.1 Billion
BLOOMBERG - Nov 5 - An IPO in Bumble could value the app at as low as $1.1B, below the $1.5 billion figure it was reportedly seeking in January, according to calculations by Synovus Trust senior portfolio manager Dan Morgan. Andrey Andreev, majority holder of Bumble's parent company, is talking to banks including JPMorgan Chase & Co. about a possible Nasdaq listing. Morgan applied the average multiple to an estimated 2019 revenue of $283M to get a $1.1B IPO valuation, though said it could increase on Bumble's plan to launch advertising next year.
by Shelly Hagan
See full article at Bloomberg
This post also appears on InternetDatingInvestments.
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Bumble To Promote Bumble Bizz At Melbourne Cup Carnival
THE AGE - Nov 5 - Bumble is using this year's Melbourne Cup Carnival to promote its Bumble Bizz feature which launched earlier this year and is aimed at putting an end to harassment on recruitment platforms for women. On Bumble Bizz, like on the dating app, it is women who must make the initial contact. Bumble's focus on women has paid off with 1.7M registrations in Australia on Bumble and 42M registrations globally. The platform has seen 50% growth in Melbourne over the last six months and has been valued at $1B putting it in the category of a unicorn startup. Bumble wouldn't reveal how much the Melbourne Cup campaign is costing the startup but an industry insider said corporate marquees start at $500k for the cost of the build, hospitality and partnership fee.
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Bumble Is Slowly Backing Off On Its $400M Lawsuit Against Match Group
THE VERGE - Nov 2 - Bumble is looking to drop its $400M countersuit against Match Group. Yesterday, Match filed a notice of non-opposition, essentially saying that it's okay with Bumble dropping its claims so long as the court issues declaratory judgments absolving Match from allegedly stealing Bumble's trade secrets. Match is also hoping the court will issue declaratory judgments validating its patents and Bumble's alleged infringement of them, which are involved in its original lawsuit from March. Both companies seem okay backing away from this case for now, but Match seems to want to get some absolution out of it, especially if it'll benefit the company's lawsuit against Bumble. Match sees Bumble's countersuit as serving only as a publicity stunt to bolster its reputation.
by Makena Kelly & Ashley Carman
See full article at The Verge
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Bumble Launches In India With Hindi Language Option
INDIANWEB2 - Nov 2 - Bumble launched in India last week by its founder Whitney Wolfe Herd and celebrity actor Priyanka Chopra, who is Bumble India's investor as well as brand ambassador of Bumble's India campaign. The app has Hindi language option too. The launch was done with a private dinner party at Gramercy Park Hotel in New York, hosted by Whitney Wolfe and Priyanka together. In India, Bumble will compete with local dating apps such as Woo and TrulyMadly besides Tinder of course. Bumble had a reported 22M users as of Nov 2017, and 27M downloads as of Feb 2018.
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Why Dating Apps Are Trying To Stop Users Blanking Each Other
THE GUARDIAN - Nov 1 - Bumble and Badoo have announced plans to crack down on ghosting. Bumble has recruited an in-house 'ghosting' expert, Kate Leaver, and Badoo has introduced a series of suggested responses, such as: "Hey, I think you're great, but I don't see us as a match. Take care!" Leaver's role, building on the expertise she developed writing her book The Friendship Cure, is focused on pushing for "a revival of kindness and respect," she says. "People are ghosting everyone all over the place. I think they are too lazy, or too cowardly to have the difficult conversations," Leaver adds. "There has been some extreme psychological damage for people who are living without any explanation as to why they've been ghosted." Google, for instance, recently updated Gmail to introduce a feature called "nudges". The service prompts users to reply to emails that they "might have forgotten to respond to" and to "follow up" on emails they sent that never received a reply. While it can occasionally be useful, the feature is attempting to fight a symptom of information overload by adding more information to the pile. It's not enough to ignore an email. We now have to ignore it twice. Could nudging ghosters in the dating world simply add to the overload of the modern era? After all, as the psychologist Maya Borgueta has written in HuffPost, "ghosting is avoidance and often stems from fear of conflict. Which means that ghosting is about wanting to avoid confrontation, difficult conversations and avoid hurting someone's feelings." If that is the case, Badoo's pushy attempts to restart conversations could have the opposite effect: if you ghost because of a fear of confrontation, then it's not much help when your dating app begins confronting you.
by Alex Hern
See full article at The Guardian
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The Tinder-Bumble Feud: Dating Apps Fight Over Who Owns The Swipe
WFSU - Oct 31 - In dueling lawsuits, Match, which owns Tinder, alleges that Bumble stole Tinder's intellectual property. Bumble says those claims are bogus, designed to drive down Bumble's worth and "poison Bumble in the investment market," according to Bumble's lawsuit. One of the central questions revolves around Tinder's patented system for connecting people over the Internet. The matching is based on mutual interest, as expressed through a swiping motion. It's a real patent. But Bumble says it shouldn't be. Patents are supposed to cover inventions, not abstract ideas. Design a machine that does something, and you can patent it. Have an general idea, an overall concept? No patent. "You don't get a patent for saying 'cure dementia with a drug.' You have to say what the drug is," explains Daniel Nazer, a staff attorney at the Electronic Frontier Foundation. But in the Internet era, people discovered they could get a patent for an otherwise abstract idea as long as they tied it to an existing technology.
by Camila Domonoske
See full articl at WFSU
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The Rise Of The Dating Dinner Party
STANDARD.CO.UK - Oct 25 - "If you have a good meal it makes you happy and who you have that meal with, it makes it special," says London-based chef Nina Parker. The foodie launched her Chez Nina supper clubs on an informal basis, before teaming up with Bumble for joint venture Chez Moi earlier this year. The next event is on November 15. Singletons need to swipe right on the Chez Moi profile card on Bumble's Date Mode to be in with a chance of winning one of 20 golden tickets to a three-course dinner rustled up by Parker at her central London home.
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More Companies Are Enlisting "Real People" To Market Their Products
VOX - Oct 23 - Bumble rolled out a new campaign last week featuring billboards in Times Square, posters in subway stations across the city, and ads in the New York Post. The campaign, which is called #FindThemOnBumble and reportedly cost several million dollars to execute, features 112 people whom the company has deemed its "most inspiring users" in New York. Bumble is by no means the first company to use "real people" to advertise its product. Dove's "real beauty" commercials, which have been around for more than a decade now, "always feature real women, never models," according to the company. The people featured in Bumble campaign may be real people - real Bumble users - but they aren't exactly ordinary. They are models, actors and personal trainers, a professional ballerina, and the founders of several companies, including SoulCycle, Sweetgreen, By Chloe, and Refinery29.
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The Founder Of FCancer And Motherlucker Joins Bumble As A Senior Advisor
FORBES - Oct 23 - When Yael Cohen Braun's mother was diagnosed with breast cancer, she made a shirt for her mom that said "Fuck Cancer." The mantra turned into a movement when Cohen Braun started Fuck Cancer, her nonprofit dedicated to early detection, prevention and garnering support for people affected by cancer, in 2009. She also launched her judgment-free digital media property Motherlucker. Dating app Bumble today announced that Cohen Braun has joined the team as a senior advisor and that they have acquired the assets of Motherlucker. Cohen Braun will work directly with the senior executive team on the growth of Bumble Date, Bumble BFF and Bumble Bizz as well as focusing on brand partnerships, business growth and scale and other general advisory services, according to Bumble.
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Dating Now Dominates The UK's Top Grossing Lifestyle Apps
ELITEBUSINESS MAGAZINE - Oct 21 - "Online dating used to be an absolute mystery, even at times a socially ostracised behaviour," says Robyn Exton, founder and CEO of HER, the app for lesbian, bisexual and queer people. "According to Statistic Brain, one fifth of all current committed relationships began online," Exton says, while calling it "normative." A 2017 study from TSB, the bank, found dating pumped £14.5B into the UK economy and dating apps accounted for ~£11.7B of the sum. As of Oct '18, dating dominates the UK's top grossing lifestyle apps on the App Store, accounting for half of the top ten, according to App Annie. Tinder, Bumble and happn also account for the top three grossing lifestyle apps on Google Play. According to Didier Rappaport, CEO and co-founder of happn, the location-based dating app that crossed the 50M user milestone in June 2018. Despite the various players entering the market, the pay-off is growing alongside it. App Annie revealed on Valentine's Day 2018 that the global consumer spend on dating apps on the App Store and Google Play had risen by 95% YOY between 2016 and 2017.
by Zen Terrelonge
See full article at EliteBusiness Magazine
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Wolfe Herd Made It To Marie Claire's New Guard List
MARIE CLAIRE - Oct 18 - For 6th annual New Guard list, Marie Claire magazine is highlighting the 50 women who really owned 2018. They're disrupting billion-dollar industries (like Bumble's Whitney Wolfe Herd and Glossier's Emily Weiss), founding billion-dollar companies (including Adi Tatarko of Houzz and Anne Wojcicki of 23andMe), taking them public (see: Eventbrite's Julia Hartz and Stitch Fix's Katrina Lake), and of course, running them (congrats Susan Wojcicki of YouTube and Sukhinder Singh Cassidy of StubHub).
by Megan DiTrolio & Sara Holzman & Colleen Leahey McKeegan
See full article at Marie Claire
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Bumble Owner Targets Nasdaq IPO To Become World's Top Matchmaker
BLOOMBERG - Oct 11 - The group behind Bumble is weighing an IPO in the U.S. as part of its plan to become the world's biggest dating business, according to founder Andrey Andreev. "We're now in very deep discussions with banks," including JPMorgan Chase & Co., Andreev said. Andreev, 44, is the majority shareholder of Bumble owner Rimberg International Corp., a holding company that also controls gay-dating app Chappy and London-based Badoo. Andreev, who founded Badoo in 2006, hopes the IPO will help his firm overtake Match Group. Andreev said revenue may be as much as $400M this year, which is less than a third of Match's $1.33B last year. Bumble would be the "umbrella brand" for any IPO, which won't happen before year-end, he said. Badoo invested $10M to help Wolfe Herd start Bumble, giving Andreev's group a stake of ~75%. Today, Bumble has 41M users, more than double from a year ago. "Bumble is going crazy," Andreev said. "Bumble is already in Germany, and it's growing at 500% a month there."
by Sophie Alexander & Benjamin Stupples
See full article at Bloomberg
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Dating Apps Are Changing The Way We Find Jobs
EUROPEANCEO - Oct 11 - On a professional level, LinkedIn has held the monopoly on networking for some years. "LinkedIn is a platform to find a job or to just maintain your résumé online. It's very conventional and very hard to connect with new people in real life through LinkedIn… that's why we decided to create Shapr, which is a link between dating and professional networking," said Ludovic Huraux, a French entrepreneur who had previously built dating site Attractive World. Shapr has 1.5M in the US, UK and France. It uses swiping, and connections are suggested based on the user's interests and location. Shapr users are limited to 10 - 15 matches per day, which Huraux says helps users to form more meaningful relationships and discourages mindless swiping. Shapr was designed solely for professional networkers, but other dating apps are introducing networking elements such as Bumble. Since the launch of Bumble Bizz, the app sees 17M new matches per week and 64K users joining each day. Bumble itself has hired 11 internal team members through Bumble Bizz.
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Bumble Builds Brand Through Empowerment
MEDIA POST - Oct 9 - Bumble first launched as a dating app where girls make the first move. But in recent years Bumble has expanded into a global platform to connect friends via Bumble BFF and for professional networking via Bumble Bizz. Bumble is launching the #FindThemOnBumble campaign, designed to showcase inspiring people from its user base, kicking off first with NYC. The app will feature 112 real users, including the founder of SoulCycle Julie Rice and the former Obama White House deputy chief of staff Alyssa Mastromonaco at FindThemOnBumble.com website, along with @FindThemOnBumble on Instagram.
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Young Indians Are Using Dating Apps For Much More Than Just Dating
QUARTZ INDIA - Oct 8 - Last week, Bumble announced its foray into India. Besides Tinder, Bumble will compete with homegrown players like TrulyMadly and Woo. Winning over India may not be easy, since dating apps here are not exactly used the way they are in the West. Launched in 2014, TrulyMadly claims to be the market leader with a monthly download rate of ~65K. The uses of a dating app are pretty standard across the world. But there are a couple of differences in how Indians use them. A lot of 18- 21-year-olds use them to make friends. The 26+ audience uses dating apps pretty much as the first step towards matrimony. TrulyMadly revenue comes mostly from micro-transactions, rather than ads or membership. Users can buy a pack of Sparks to communicate on the platform or buy Select and get matched with the similar type of profiles.
by Kuwar Singh
See full article at Quartz India
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Bumble Welcomes Priyanka Chopra As Investor, Partner In India Expansion
THE BEEHIVE - Oct 5 - Priyanka Chopra is an Indian actress, producer, philanthropist, activist, and entrepreneur. She is joining Bumble ahead of its upcoming expansion into India. Bumble and Priyanka first began collaborating for the launch of Bumble Bizz in October of 2017. From then on, they began architecting a plan to partner and collaborate on a rollout into India. Priyanka's manager Anjula Acharia also joins Bumble as a strategic advisor. Bumble will officially launch in India this fall after spending the past 9 months building a local team, defining a go-to-market strategy, and engaging key partners in the market.
See full article at The Beehive
This post also appears on InternetDatingInvestments.
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Match CEO Mandy Ginsberg Admires Bumble Despite Their Legal Dispute
FORTUNE - Oct 5 - Executives from two companies suing each other took the stage one after the other at Fortune's Most Powerful Women Summit in Laguna Niguel, Calif., last week. Match CEO Mandy Ginsberg said that she respects Bumble and its founder Whitney Wolfe Herd despite the two companies' ongoing legal drama. "I've really admired Whitney and what she's built," Ginsberg said. "I've had a great personal relationship with her even through all this."
by Emma Hinchcliffe
See full article at Fortune
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Bumble Web Is Live
THE BEEHIVE - Oct 5 - Dating app Bumble has created a desktop version of its app. Users can login into their existing account through Bumble.com. New users are still required to create the account via the app but this will be available on desktop soon. Bumble Web is only available for Bumble Date for now.
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