HOLLYWOOD REPORTER - June 12 - Five short film projects from teams of all-female writers, directors and producers will now receive funding from dating app Bumble. The Female Film Force, now in its second year and having expanded from the U.K. and Ireland to also include France and Germany, selects five short film projects from teams of all-female writers, directors and producers which get fully funded and supported by teams of mentors. This year, ~1,300 pitches were received. The five winning projects include a comedic drama about Queen Victoria's post-natal depression, a story about a British-Nigerian girl at a traditional English boarding school, a comedy about a grounded plane full of religious party animals, a French animation film about mental health and a German documentary shining a light on feminist views in Berlin. The funding will help launch these women into the industry.
267 posts categorized "Bumble"
Bumble's Female Film Force Competition Selects Winning Projects
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Bumble and Hinge Are Trying to Get People to Meet up in Real Life
MARKETWATCH - June 5 - Bumble is opening a coffee shop and wine bar for New York City daters to get off their phones and meet up in real life. Dine, an app that launched in 2015, lets users match with people and their favorite restaurant and ask them out on the spot. Once a "Dine" request is accepted, users can confirm the time and day they'll meet up at a bar or restaurant they can book through the app. Hinge has also tried to encourage users to get off their phones. In March, it hosted open bar events in New York, LA, Miami and Chicago to celebrate "National Day of Unplugging" by inviting members to put their phone away and meet potential matches in person. One-third of people who have used online dating have never actually gone on a date with someone they met, according to Pew Research Center.
by Jeanette Settembre
See full article at Marketwatch
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Bumble Is Opening Up a Wine Bar
BLOOMBERG - June 4 - Called Bumble Brew, the SoHo café/bar will only serve "date-friendly" food. This isn't the first time Bumble has manifested in a physical space. Two years ago, the company launched Hive, also in SoHo - a pop-up offering food, drink, and seminars geared toward women on such topics as technology, health, and relationships. Bumble Brew is partnering with Delicious Hospitality (Charlie Bird, Pasquale Jones) to create the food and beverages.
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Bumble to Hire Global Emissary
THRILLIST - June 1 - Bumble is looking to hire one lucky person to take off on an all-expenses paid year-long dating adventure around the world. It will involve a 12-month stint spent traveling to various parts of the world to "go on dates, make friends, and create professional connections" with other Bumble users. All the while, he or she will be documenting his/her experience for Bumble's various social media channels, conducting "research," and occasionally creating editorial content for the company. The position is open to anyone older than 18. To apply, they'll need to swipe in the Bumble app until they see a card about the job pop up, then swipe right on it (it'll be live through the application deadline of June 14).
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Marie Claire and Bumble Launch Glass Ceiling Awards to Celebrate Women's Achievements
MUMBRELLA - May 29 - The inaugural Marie Claire and Bumble Glass Ceiling Awards will be held next month, with support from Estée Lauder, to recognise "women smashing gender boundaries in the workplace". Awards for eight categories will be handed out on 19 June in Sydney to both women and companies ensuring gender equality in their workplaces.
- Majority Rules Award: a business in which women make up the majority of the board or leadership team
- Pay Equity Award Family
- Friendly Award
- The Future Shaper Award
- Social Conscience Award
- Mentor Award
- The Ceiling Smasher Award: an iconic woman who has paved the way for other women
- Bumble's Making Moves Award: a people's choice award recognising local women who are smashing the glass ceiling in their chosen industry or making positive change in their community
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Cointreau and Bumble Join Forces for Margarita Monday Dates
BUSINESSWIRE - May 21 - Cointreau, the iconic orange liqueur at the heart of The Original Margarita recipe, and Bumble partner for Margarita Monday events. Happening across New York City, Los Angeles, Austin, and Chicago throughout the months of May and June, these events are promoted and available for sign-up in the Bumble app.
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This Is Why Michelle Battersby Quit Her Job to Join Bumble
VOGUE - May 15 - Whitney Wolfe, the founder of Bumble, was looking for someone to spearhead the businesses launch into Australia, and Battersby's friend had put her forward. The stars aligned, and Battersby was the new Bumble country lead. She has since been promoted to the Associate Marketing Director of the Asia Pacific region.
Q: What was it about Bumble that spoke to you initially?
A: I had an immediate connection with Whitney and was so aligned with her vision for the Bumble brand. I had a strong gut-feeling that Bumble was going to be big and I needed to be a part of it.
Q: In your role, what does a normal day look like?
A: I'm thrown into new experiences all the time. A constant part of my job is forming Bumble's business strategy, both in Australia but also in Asia Pacific.
Q: What are your resources for keeping up to date with the industry?
A: It's so important to be across news, culture and the latest trends in business and technology. I'm consistently on social media for work, but the best resources are our users and the brands we work with.
Q: What do you do when you're feeling uninspired?
A: I'll often reach out to my sisters or friends. I also think you just need to take a break, change up your surroundings and get other people involved. I'll call a meeting if I'm stuck on something, move everyone out of the office and go somewhere else to work on the task.
Q: What's the most difficult part of your job?
A: Knowing when and how to switch off. Separating personal and business opinions is something I am consistently working on.
Q: When it comes to networking professionally, what are your three top pieces of advice?
A: My number one tip is to trust your instincts. My second tip: I overcame my lack of professional confidence by finding a mentor with a wealth of experience. My third tip is to never be afraid to put yourself forward and speak up.
Q: What does it mean to you to be a woman in a position of leadership in 2019?
A: That I have a responsibility to inspire positive change.
Q: What's something about the tech industry right now that has you excited?
A: I'm excited at the idea that we all need more time away from tech.
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Bumble Hires Global Creative Director
THE DRUM - May 11 - Bumble has hired Drew Jaz as its first global creative director, handing him a remit to grow the brand’s internal creative team into a functioning in-house agency. He led the Intel account at Mcgarrybowen in San Francisco and worked closely with the brand's now-defunct in-house shop, Agency Inside. Jaz will contribute in a creative capacity to Bumble's ongoing projects, including its print magazine that launched recently in collaboration with Hearst's branded content studio.
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China's Tinder - Tantan - Is Rising in India
QUARTZ - May 9 - Tantan, China's favourite dating app, is now the fifth-most popular in India by combined monthly active users on iOS and Android phones, according to App Annie. In May 2018, Tantan did not feature among the top 10, but zoomed to the 4th position by July. It has since slid one spot following the launch of Bumble in December.
Top dating apps in India
(as on May 2018) (as on March 2019)
1. Tinder 1. Tinder
2. Happn 2. Happn
3. Azar 3. Azar
4. Badoo 4. Bumble
5. OkCupid 5. Tantan
Tantan translates in Mandarin to "talk." Launched in 2014, the app bears a high resemblance to Tinder, and was acquired by the Chinese social network Momo in February 2018. Tantan has ~90M registered users in China. The dating app has been advertising aggressively on TikTok.
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Indian Women on Bumble Chat Twice as Much as Those Elsewhere
QUARTZ - May 9 - Bumble entered India in December 2018, at a time when the country was already flooded with online dating apps. But just five months later, the company says it has witnessed record-breaking success in the country. Indians have already started ~2M conversations on its platforms, says Priti Joshi, Bumble's global director of strategy. Also, ~60% of Indian women on Bumble are using at least two of its modes (Dating, Bizz, BFF), which is higher than in any other country.
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Bumble's Louise Troen on Censoring Dick Pics Using AI
THE NEXT WEB - May 9 - Bumble has recently introduced AI to automatically censor unsolicited dick pics to make online dating for women a safer and friendlier space. Starting in June, users of dating apps including Bumble, Badoo, Chappy, and Lumen will have access to the AI-based tool "Private Detector." The tool, which allegedly has a 98% accuracy in spotting nudes, will warn users of an image it deems as "lewd" or offensive. "Putting women's safety first is out top priority," says Louise Troen, Bumble's VP of Internal Marketing and Communications in the UK. "We have 1000s of moderators, all around the world, looking for it. AI is built into Bumble that can monitor and find images like this."
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Whitney Wolfe Herd's Work Diary
NEW YORK TIMES - May 9 - Bumble founder's week includes testifying before the Texas Legislature, planning a new headquarters and avoiding a lethally enthusiastic Great Dane. In addition to Bumble, the dating app that requires women to make the first move, Whitney Wolfe Herd, the company's founder and CEO, oversees an app for friends (Bumble BFF), an app for networking (Bumble Bizz), an app for gay men (Chappy), a print magazine (Bumble Mag), an investment fund (Bumble Fund), a film fund (Bumble Presents … The Female Film Force), a psychotherapeutic skin care line (Bumble Beauty), a restaurant concept (Bumble Brew), operations in nine countries, and a slew of celebrity investors and endorsers including Priyanka Chopra and Serena Williams.
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Serena Williams and Bumble Select New Women-Owned Businesses for Investment
BLACK ENTERPRISE - May 5 - At Bumble's first Bumble Fund Summit in Napa, California, the company announced the winners of its in-app pitch competition through Bumble Bizz. The competition provided female entrepreneurs with the opportunity to pitch Serena Williams and Bumble CEO Whitney Wolfe Herd their businesses for possible investment from the Bumble Fund and Serena Ventures. There were ~1K applications. Both Serena Ventures and the Bumble Fund will invest between $50,000 and $100,000 per company, depending on the scale of business. They chose two companies to invest in: Erin Carpenter of Nude Barre, a company redefining "Nude" and offering hosiery and underwear in twelve shades; Arfa Rehman of Virtue Health, a digital health company for longevity with their first consumer health product, Eva, which is an AI-powered companion for women going through menopause.
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New Campaign to Use Dating Apps to Get Young People Registering to Vote
THE NEW EUROPEAN - Apr 26 - A new non-partisan campaign (Vote For Your Future) aiming to get young people registering to vote is set to use dating and social networking platforms to boost turnout at the European elections. Using platforms such as Bumble, the campaign hopes to achieve 15-20M views of its content before the EU elections are held on May 23.
by Sabrina Johnson
See full article at The New European
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Badoo & Bumble's "Private Detector" Uses AI to Detect Dick Pics
TECH CRUNCH - Apr 25 - "Private Detector" feature will identify inappropriate photos and label them as such in chat, giving users the option to view the photo or report the user. Badoo CEO Andrey Andreev opted to have his team build the tech in-house. The company claims 98% accuracy. This feature fits into something Bumble CEO Whitney Wolfe Herd has been promoting - safe online dating for women with less harassment. Wolfe Herd has started approaching the issue of unsolicited illicit photos from a legislative track as well. She has been working with the Texas state legislature to pass a bill that makes it illegal to send clearly unsolicited lewd photos. The "Private Detector" functionality goes live in June on Bumble as well as on Badoo, Chappy and Lumen.
by Lucas Matney
See full article at Tech Crunch
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Bumble Appoints BBDO India Marketing Agency
THE DRUM - Apr 23 - Bumble has appointed BBDO India to its creative account following the launch of its first campaign in the region. In India, Bumble has recently ran a campaign dubbed 'Equal Not Loose' which aimed to fight the stereotypes that women that use the app are 'loose', preventing them from fully pursuing their professional and relationship goals.
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Inside Dating-App Bumble's Bid For Global Domination
VOGUE - Apr 18 - Bumble began as a dating app with a simple concept: Give women the agency to dictate their own relationships and overturn the dynamics of online courtship by letting them make the first move. The app, which now includes BumbleBFF and BumbleBizz, claims ~50M users, and adds half a million more every week. Bumble is profitable, in the range of $200M in revenue last year. The app is active in 150 countries, but the company has been especially focused of late on India. Bumble has plans to open physical meet-up spaces, start producing Netflix-style content, even introduce a beauty line - all of this while weighing a public offering (an IPO would make Wolfe Herd the youngest female CEO of a publicly traded company).
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Apps Like Bumble Offer A Way Forward for Print Magazines
FORBES - Apr 10 - The rapid decline of print was hard to watch. Now tech brands have repurposed print magazines as their own branded marketing channels. They're not just placing the ads, they're running the actual publications. A lifestyle magazine is an effective way for a startup to communicate its values and weave itself into the physical world. Uber, Facebook and Airbnb are just a few of the big tech companies that have given print a shot. Dating app Bumble announced its print magazine last week.
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Bumble Is Getting Into Publishing Business
ADWEEK - Apr 5 - Bumble is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines' branded content studio, HearstMade. The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to include actual users of the app throughout the magazine to expand the brand and connect with users offline, said Clare O'Connor, Bumble's editorial director. The 100-page debut issue will include sections familiar to Bumble users: "You First," "You + BFFs," "You + Dating" and "You + Bizz." The magazine features celebrity interviews, product guides and features on hot topics with contributions from Serena Williams, Bumble creative directors Erin and Sara Foster, and Away co-founder Jen Rubio.
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Badoo, Owner of Bumble, Pays Women 33% Less Than Men
BLOOMBERG - Apr 4 - One year after U.K.-based businesses were forced to report their gender pay gap, there has been some change from tech companies, but not all of it in the right direction. Facebook is now paying female staff less on average, but has hired more women in senior positions. Amazon.com, which still employs about the same number of men and women in top jobs, has improved the gap in average pay, while Uber and WeWork both revealed a sizable pay gaps. Dating app maker Badoo, which also operates the female-focused Bumble service, pays women 33% less than men, and women occupy 14% of top jobs at the company.
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