DAILY MAIL - May 26 - According to Bumble's recent survey, more than half (55%) of UK online daters are seeking long-term relationships after the coronavirus lockdown is lifted. The UK lockdown period, which started on March 24 and is being gradually eased, has left people 'very lonely', Bumble said. 43% of users think they will spend more time chatting online and focus on getting to know each other before they meet in person. Only 29% of respondents plan to continue using video dating.
363 posts categorized "Bumble"
Half of Bumble Users Are Seeking More Meaningful Relationships
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Kildare Cafe Gets €5K Grant From Bumble
LEINSTER LEADER - May 27 - Mad Hatter was nominated by the local community for grant to help survive Covid-19 lockdown. The coffee shop is owned and run by Alice Cope, and was nominated by locals who use the app. The Bumble Community Grant is a programme which aims to provide financial support to small businesses in need during the Covid-19 pandemic. Bumble received ~2,6K applications and nominations in total for the grant across Ireland and the UK.
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Canadian Tennis Player Eugenie Bouchard Is Promoting Bumble
TENNIS WORLD - May 21 - Former World No. 5 Eugenie Bouchard has revealed on her Instagram account that she has set up a dating profile on Bumble. In a sponsored post, Bouchard said that she was matching with people in Canada and asked her followers to download the app and match with her.
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Bumble CEO: Dating in the Age of Covid
CNN - May 19 - How people date during a global pandemic? Whitney Wolfe Herd, the founder and CEO of the dating app Bumble, says her company is helping their users answer that question and find connection from a distance. She talks about how this pandemic may permanently change the way people date, and how Bumble is positioning itself in a competitive market for dating services. "We have actually come out of our two best revenue weeks in the history of the group. People are enjoying digital dating," says Whitney Wolfe Herd.
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Bumble Partners with Cosmopolitan to Promote Virtual Dating
MOBILE MARKETING MAGAZINE - May 15 - Bumble is partnering with Cosmopolitan, as it seeks to boost awareness of its virtual dating offering. The content will aim to refresh the conversation around virtual dating, with tips and ideas that are relevant during lockdown and beyond.
by David Murphy
See full article at Mobile Marketing Magazine
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Dating Apps Buck the Downward Ad Spend Trend
THE DRUM - May 12 - When the pandemic hit, many questioned how dating apps could survive. But love in the time of coronavirus is ablaze through video calls. In 2019 the number of dating app users in the U.S. was 25M and Match Group posted revenues of $2.05B. Tinder alone pulled in $1.2B in revenue in 2019; up 43% YOY. Last week, Tinder announced plans to add video dating in Q2. Bumble introduced video calls last year, while Hinge launched 'Date From Home' video feature at the start of lockdown in March. "During social isolation, everyone has had to adapt," explains Naomi Walkland, associate director for EMEA marketing at Bumble. "We have seen users spending more time speaking to each other, with call durations averaging at 21 minutes." After introducing the 'Date from Home', Hinge experienced a 30% increase in messages in March (compared to January and February). Dating apps have admitted their ad spend has been largely unaffected. They have found they are able to buy on platforms that would have been out of their reach just months ago.
by Imogen Watson
See full article at The Drum
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Some Dating App's Users Are Trying to Get People to Violate Social Distancing
BUSINESS INSIDER - May 9 - Tinder, Bumble, and Hinge have reported increased use amid the coronavirus pandemic, while touting virtual dating alternatives for users instead of meeting up in person. Swaths of users are still encouraging matches to break quarantine to have sex and go on dates. Artist Samantha Rothenberg, who uses the handle @violetclair on Instagram, has been collecting these screenshots from followers, and said she's received close to a thousand of such stories. She has long collected screenshots of users' horror stories from dating app interactions, which she often will depict in illustrations she posts to her Instagram account. But now, nearly all of the screenshots she's received have had to do with coronavirus.
by Paige Leskin
See full article at Business Insider
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The Sudden Rise of Virtual, Video Based Dating
QUARTZ - May 10 - Covid-19 has forced a pivot to video for many online singles. A shift (towards video) within the (dating) industry has accelerated. Bumble launched in-app video chat in 2019 and said its use increased 56% worldwide over the last two weeks of March.
Online dating consultant Mark Brooks envisions a landslide industry shift to video, similar to Tinder's expansion to smartphones in 2013. His first client, Webdate, attempted this in 2005. The same year, what eventually became YouTube initially flailed as a video dating website. "It's been a long time coming, but I think in a couple of years it will be unusual not to be able to do a first date on a dating app," he said.
Virtual first dates address problems that plague online dating. According to Pew Research (2019) 45% of those polled (in US) said dating apps left them feeling frustrated, and ~50% consider the platforms to be unsafe. In that sense, virtual dates can serve as both a quick authentication and vibe check.
by Meghan Mc Donough & Eduardo Araújo
See full article at Quartz
Mark Brooks: The video above is a 2 minute segment from a 7+minute news feature on dating. Through interviewing with Quartz I discovered the wonderful QZ.com news platform. Very impressed, and hooked. I recommend signing up so you can see this full video feature. I'm also subscribed to WSJ and The Economist, and find QZ to be a nice complement to these more formal and traditional news outlets.
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Indians Are Spending More Time on Bumble
QUARTZ - May 8 - Bumble is seeing an increase in usage in India. The app has observed an 11% increase in Gen Z registrations during the week ending March 27, versus the fortnight before. More than two in five chats are turning into something more meaningful with a large number of messages exchanged. There has also been a 17% increase in video calls during the week ended March 27 from a fortnight ago. India continues to be an important growth market for Bumble. The app kicked off 2020 with the rollout of an integrated campaign, "Dating Just Got Equal," which aims to challenge antiquated dating rules.
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Facebook Dating to Launch Video Dating
TECH CRUNCH - Apr 24 - Facebook is planning to introduce video calling on Facebook Dating to connect and video call over Messenger. Many rival dating apps are adopting video. Bumble, for a year. Match Group recently rolled out video: Match, Hinge, PoF. Tinder has not yet embraced live video dates, but offers video in profiles. The company couldn't comment on whether or not video dating was in the works for Tinder, but in the post-COVID era, it would be almost bizarre to not offer such feature. Other dating apps have also launched video dating, including eHarmony. Facebook says the feature will roll out in the months ahead.
by Sarah Perez
See full article at Tech Crunch
Mark Brooks: The Meet Group got video right before most dating apps in the West. They were inspired by Momo in China for one-to-many video and refined it on MeetMe, then acquired and powered up a number of brands around the world with video, including Skout, Tagged, Lovoo and now more recently Growlr. Their platform also powers POF's video (ref: March, 2020 press release). Full Disclosure: TMG are a client of Courtland Brooks
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Some Dating App Users Are Listing Their COVID Status
BUSTLE - Apr 24 - For Maria, 38, a Tinder user, listing her health status is something she'd consider doing in order to match with more people and score more dates. "I was just speaking to a friend about dating amid COVID, and my plans to get an antibody test to determine my exposure," she tells Bustle. "In jest, I said I would post my test results if I had been exposed, in hopes that it would make me more marketable!" The problem is, many people can carry the virus without knowing it, or pick it up after testing negative. And that's why experts agree this trend is not only unhelpful but potentially dangerous. "This virus is so new, and there is the possibility of false positives or negatives, and who knows if new strains may even emerge," says Rachel DeAlto, the chief dating expert at Match. "For the time being, I don't think it's necessary and can potentially be inaccurate." A Bumble representative tells Bustle that ~100K users have updated their dating profiles to mention that they are self-quarantining.
by Carolyn Steber
See full article at Bustle
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The Top Dating Industry News, Podcast
OPW - Apr 21 - Bumble's New Features, Match.com's Vibe Check, eHarmony's Video Feature, Tagged's 1:1 Video Chat & Blind Date, Shaadi to Conduct Weddings Through Video Conferencing.
For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker , Google Podcasts
, Spotify
, Anchor
, Stitcher
, Overcast
, Radio Public
or Apple Podcasts
. Listen to the trailer for the channel.
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Bumble Partners With Uber Eats
GIZMODO - Apr 20 - Bumble and Uber Eats offer 25% discount on delivered food. To get the discount, users need the Bumble app; start swiping in Date mode and match with the Bumble x UberEats profile to get their discount code. The offer is limited to Bumble users in London, Birmingham, and Manchester where Uber Eats is available. Bumble has also rolled out a Virtual Dating badge so users can see who's up for online meetups in the absence of real world meets.
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Bumble Now Lets People Match With Anyone in Their Country
THE VERGE - Apr 14 - Bumble is launching two new features to make it easier for people to date while social distancing. Bumble's users can now expand their distance filters to match with anyone in their country. The app previously only allowed people to connect with someone within a 50-mile range. It's also giving people the option to send audio notes to each other, in addition to video and voice calls as well as text chats. Daters can add a "virtual dating" badge to their profile, too, to indicate that they're willing to date over video calls. To encourage people to do this, Bumble says it'll donate $1 to the WHO COVID-19 Solidarity Fund every time someone adds the "Virtual Dating" badge to their profile, up to $100k.
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The Top Dating Industry News for Apr 14th
OPW - Apr 14 - Hinge's "Date From Home" feature, Blindlee, Quarantine Together, Swivel, Bumble's Small Businesses Grant. Thanks to our sponsor RealMe. Helping dating apps improve trust and safety.
For the top weekly dating industry news in ~2 minutes subscribe to OPW's Two Minute Tuesdays (TMT) podcast on Breaker , Google Podcasts
, Spotify
, Anchor
, Stitcher
, Overcast
, Radio Public
or Apple Podcasts
. Listen to the trailer for the channel.
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