METRO.CO.UK - Aug 21 - Dating app Bumble is hosting a Miami Vice-themed singles party on Wednesday 28 August at a secret London location. Bumble will host a series of interactive games and ice-breaker challenges. Tickets are free, but singles will need to download the Bumble app and match with 'Bumble Pool Party' to apply for a ticket.
293 posts categorized "Bumble"
Bumble to Host Singles Party
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Dating Apps and Brand Collaborations Should Be Fun for Users
THE DRUM - Aug 20 - Over the past five years, the objective of dating apps has changed. It's no longer about finding the one, it's about having some fun. When Domino's Pizza showed up as the first brand to advertise on Tinder, it was a hugely successful partnership. Tinder users 'swiped right' for Domino's, which led to the brand matching with over 700 people, reaching 230K and providing the opportunity to talk directly to consumers in an engaging fun and social way. Companies such as Uber, and Spotify have embraced dating apps as a key channel to target a younger, digitally-driven demographic. Last year, TV network HBO and dating app Bumble collaborated to host a two-night event, 'stay home at the movies'. Winners were invited to spend the evening watching a movie at a $30M flat in New York City and they could choose to bring either a Bumble BFF or Bumble date as their plus-one. The most memorable campaigns are those that give the people what they want right now: fun.
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Dating Apps Can Serve as Professional Networking Platforms
FAST COMPANY - Aug 15 - Platforms that are meant for social connection could also help your professional advancement, says Jeff Steen, special projects editor for FitSmallBusiness.com. FitSmallBusiness.com made a list of the most surprising apps users can use for business networking, which included Reddit, Goodreads, AncestryDNA and dating apps like Hinge, Bumble and Tinder. With a dating apps, there can be a natural progression in a conversation to users' career. "''What do you do?' is usually one of the first questions people ask when getting to know someone," says Steen. "This can overlap into professional conversations, even if no romantic interest is established."
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Tinder, Bumble Profiles Required for Entry at Some Texas Frat Parties
HOUSTON CHRONICLE - Aug 14 - When the doors open at some University of Texas fraternity parties, young men and women need to hand over two items: a state-issued ID and their phone, with their Tinder University profile pulled up. If the students do not have a Tinder U profile, they are asked to create one even if they are in a steady relationship. No app, no entry. Fraternities are deciding whether they're a Bumble house or a Tinder house, and signing exclusive contracts. The dating apps provide money to cover production costs for parties, branded signage and swag. The frats provide access to thousands of potential new users Tinder and Bumble declined to specify the scope of their campus involvement, though both said their apps have college marketing events across the country. But there's a difference between promoting your app and forcing someone to become a user, said Millie Lopez Stuessy, whose daughter attends UT. "I have a problem with that, because I don't think that should be necessary to enjoy the event," Lopez Stuessy said.
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Sending Unwanted Sexually Explicit Photos to Become a Crime in Texas
CHRISTIAN NEWS - Aug 13 - A Texas bill that will make sending unwanted sexually explicit photos a criminal offense is set to become law on Sept. 1. Gov. Greg Abbott signed House Bill 2789 into law on June 10 after it passed the House 122-12 in April and unanimously in the Senate in May. Violations would be a Class C misdemeanor and punishable by up to $500 in fines. The bill was sponsored by Rep. Morgan Meyer, R-Dallas, and received the backing of the dating app Bumble. "Sending a lewd photo to someone that has not requested it or someone you don't know is no different than exposing yourself to a stranger in public or performing other lewd acts," Meyer said in a statement.
by Heather Clark
See full article at Christian News
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Gen.G and Bumble Create All-Female Gaming Partnership
FORBES - Aug 7 - Last month at Epic Games inaugural World Cup finals for Fortnite, the most popular video game in the world, not a single woman competed in the event. Epic Games CEO Tim Sweeney estimates 35% of the game's 250M players are women. "Part of the reason women don't participate is that they are afraid that they'll do bad," said Fortnite player Tina Perez. Gen.G, the global esports organization, signed Perez and other female players and created the first and only competitive all-female Fortnite team in the world. Gen.G. is now partnering with Bumble to rebrand as Gen.G Empowered by Bumble, or Team Bumble for short. Bumble is adding a "gaming" badge to Bumble BFF profiles to make it easier for other gamers to find each other. Users can select "gaming" as an area of interest, and then filter their matches to find others who are also interested in gaming in their area.
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Bumble BFF Launches Campaign in India
INDIAN TELEVISION - Aug 5 - Bumble BFF today launched its first campaign "Find Real Friends" in India to promote its friendship-finding mode, which is centered around normalizing the need to make new friendships throughout life and supporting women to feel empowered and safe in doing so. Bumble BFF believes that building a strong community is the key to a happy and healthy life. The Bumble friendship platform has been very successful in India. 40% of women on Bumble in India are using Bumble BFF to find new friends.
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The Rise of Women-Focused Dating Apps in India
INDIAN EXPRESS - Aug 5 - Dil Mil, Gleeden and Bumble are a clear indicators of a new trend of women-focused dating apps in India. Indian men are not allowed on Dil Mil. The app is for women and NRI (non-resident Indian) men only. French dating platform Gleeden, which markets itself as an app for women who are already in a relationship, is free for women but charges men to send messages. On Bumble, only a woman can initiate a conversation and her identity is protected. Priti Joshi, Bumble's Global Director of Strategy, said their initial research has shown women wanted to feel secure and comfortable when making connections online. "Therefore, we developed a feature specific to India - for women using Bumble Date, only her first initial will show. In India, there is still a certain taboo attached to online dating, which is why many users, especially women resort to fake profiles or different geolocation to protect their identity."
by Hansa Verma
See full article at Indian Express
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Bumble Stumbles: State Policy Interests Override Dating App's Contractual Forum
JDSUPRA - Aug 1 - E-commerce providers usually specify a choice of law and a choice of venue in their customer agreements, and those provisions are typically honored by courts. But in certain situations, state interests in protecting its residents may override these agreed-up dispute forums, according to a recent case involving the dating service Bumble. Bumble is based in Austin, Texas and the United Kingdom. And its terms of service state that the customer's relationship with Bumble "are governed and interpreted by the laws of the State of New York." So when a class action suit was brought against Bumble in California, based on two California laws, Bumble moved to dismiss on the grounds that only New York laws, not California laws, governed its dealings with customers. The California laws raised by the plaintiffs were a Dating Service law, which allows dating service subscribers a cooling-off period, and an Automatic Renewal law, which imposes limits on subscriptions with automatic renewals and payments. Because New York allows automatic renewals for contracts lasting less than a month, the court found that California law applied, despite the contractual New York law provision.
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Chappy and Bumble Team up for Pride 2019
PATCH.COM - Aug 1 - Chappy and Bumble have teamed up for Austin PRIDE 2019 to feature programming that focuses on the connection needs of the LGBTQIA+ community next week. Both platforms will host public events including a PRIDE Ride at LOVE Cycling Studio, an after-party featuring an appearance from Drag Performer Alyssa Edwards, and more.
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Jameela Jamil and Bumble Team up to Combat Loneliness
HARPES BAZAAR - July 30 - Jameela Jamil, the actress and activist, has teamed up Bumble to try and combat loneliness. They are launching a global campaign today (30 July), which also happens to be International Friendship Day. The #askingforafriend campaign focuses on normalising the need to form new friendships throughout life, and supporting women to do so.
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Bumble Teams up With Country Couples for Charity
EAGLECOUNTRYONLINE - July 25 - Bumble is teaming up with four country music power couples for charity. Bumble users can win a double date with Carly Pearce and Michael Ray, Chris Lane and Lauren Bushnell, Kane and Katelyn Brown or Scotty and Gabi McCreery. In return, Bumble will make a $25K donation to the country couple's charity of choice.
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Bumble's Chief Brand Officer Explains How to Build a Successful Brand
FAST COMPANY - July 24 - Alex Williamson, Bumble's chief brand officer, helped create the voice of the dating and networking app. She reveals her best advice for how to successfully brand your company.
- think of your brand as a person/character and let that person/character have a strong voice
- consider your mistake as a learning path
- you have to be willing to move fast and change your directions without compromising your mission
- believe in what you are building
- constantly check in with your brand
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Dating News Update - Bumble, Badoo, Jack'd and Tinder
OPW - July 16 - Ten years ago I tried an experiment doing video news updates from locations like Prague and Venice. They were a lot of work, and and way too long really. I think 2-3 minutes is about all the time you have, so here's a new experiment. Two Minute Tuesday News Updates. Please let me know your thoughts.
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Celebs Are Using Dating Apps for Promotions and It's Confusing Users
LA MAGAZINE - July 12 - Erin Gallagher was swiping on Bumble when a picture of her longtime crush, Blink 182 drummer Travis Barker, popped up. It seemed too good to be true but she noticed the blue check verification next to his name, so it had to be him. Erin swiped right and, to her surprise, it was a match. Erin had fallen for an expertly executed promotion. So is it ethical of a celeb to dangle a dating carrot in front of women on Bumble Date without the intention of actually dating? Tinder has taken heat in the past for promotions using celebrities.
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Bumble Owner Launches Independent Investigation Into Its Workplace Culture
BUSINESS INSIDER - July 10 - Badoo founder, Andrey Andreev, is launching an independent investigation into his workplace culture after an explosive report by Forbes. Forbes spoke to 13 former employees who described naked cocaine-fueled parties, software updates named after porn stars, and inappropriate remarks made by Andreev. Andreev said he has was "shocked and saddened" by the allegations and has brought in HR firm Peninsula Group to conduct an investigation.
by Isobel Asher Hamilton
See full article at Business Insider
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Bumble CEO Responds to Reports of Misconduct at Parent Company
TECH CRUNCH - July 10 - Following an extensive report in Forbes about Bumble's parent company and its billionaire founder Andrey Andreev, the female-first dating app's founder Whitney Wolfe Herd has issued a statement. She says she was "mortified by the allegations" and "saddened and sickened to hear that anyone, of any gender, would ever be made to feel marginalized or mistreated in any capacity at their workplace." The allegations went beyond portraying a sexist work environment and detailed racist attitudes of the Badoo founder.
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Forbes Investigation Into Badoo's Corporate Culture
FORBES - July 7 - Andrey Andreev's biggest asset is Badoo, a European- and Latin American-focused dating app that, with 60M users, stands as one of the world's largest. His buzziest, however, is Bumble, the dating app focused on empowering women. Andrey launched his first dating company - Mamba - in 2004. It was a bare-bones desktop dating site for Russian users. Finam Holdings invested $20M in Mamba for a 90% stake; Andreev sold the rest to Finam in 2006 for an undisclosed amount. Building off the success of Mamba, Andreev launched Badoo in 2006. In 2010, Badoo launched its iPhone mobile app. The company went from 20M user sign-ups to 100M in four months, mostly in Europe and Latin America, and notched $200M in revenue. (Forbes estimates that last year Badoo had a bit over $300M in revenue.) Simultaneous with this growth, Badoo began earning a reputation for wild parties. More concerning, several former employees say office behavior was hostile and discriminatory toward women. Andreev maintains that he is a collaborator and unifier, not racist or sexist as others allege. Wolfe Herd, who spent Bumble's formative period walking around London with Andreev for days, says she has never witnessed toxic behavior in the Badoo headquarters. And she stands firmly behind Andreev. "What I've seen firsthand from Andrey is creative and motivating behavior. Andrey has never been anything but kind and respectful to me."
by Angel Au-Yeung
See full article at Forbes
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