BLOOMBERG - Jan 17 - Wolfe Herd founded and runs Bumble, the dating and networking app that says it offers women a safe way to meet people online. Bumble had already banned users from posting nude pictures and was working on software that could detect them when sent in a message. Yet about a third of Bumble women had received lewd photos from men, whether through text or other social media. "This is bullshit, ” Wolfe Herd said. "There should be a law against flashing people online." Wolfe Herd didn't have many political connections, but her husband did. Michael Herd is a family friend of Gaylord Hughey, an oil and gas attorney who's one of Texas' top Republican fundraisers. Hughey called a lobbyist, the lobbyist got Democrats and Republicans to sponsor a bill, and in August, Governor Greg Abbott signed it into law. Now, anyone sending photos of "intimate parts" to someone in Texas without consent could be fined $500. This kind of attitude has distinguished Bumble from its rivals. It's also part of the company's focus on women. Today, Bumble is the second-most popular dating app in the U.S., behind Tinder. It has 81M users in 150 countries. Bumble doesn't share its financial information, but the company has been profitable since 2017, and was reportedly pulling in ~$10M a month in revenue. Based on interviews with people who've worked for Bumble or its parent company, it seems to have no system in place to verify that its app is safer. The only internal research on safety that Bumble could provide was Carbino's 2018 SurveyMonkey poll. In Carbino's poll, she surveyed 4,500 people. She found that 80% of women said Bumble users were more "respectful," and 77% said they felt safer meeting someone on Bumble than on another app. "While this does not directly establish that Bumble is safer than other dating apps, it does go directly to the user's perception of Bumble as being safer, which is what I tested for," Carbino said. Bumble didn't provide any specific information about how its individual policies had affected user behavior.