VOGUE - Apr 18 - Bumble began as a dating app with a simple concept: Give women the agency to dictate their own relationships and overturn the dynamics of online courtship by letting them make the first move. The app, which now includes BumbleBFF and BumbleBizz, claims ~50M users, and adds half a million more every week. Bumble is profitable, in the range of $200M in revenue last year. The app is active in 150 countries, but the company has been especially focused of late on India. Bumble has plans to open physical meet-up spaces, start producing Netflix-style content, even introduce a beauty line - all of this while weighing a public offering (an IPO would make Wolfe Herd the youngest female CEO of a publicly traded company).
251 posts categorized "Bumble"
Inside Dating-App Bumble's Bid For Global Domination
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Apps Like Bumble Offer A Way Forward for Print Magazines
FORBES - Apr 10 - The rapid decline of print was hard to watch. Now tech brands have repurposed print magazines as their own branded marketing channels. They're not just placing the ads, they're running the actual publications. A lifestyle magazine is an effective way for a startup to communicate its values and weave itself into the physical world. Uber, Facebook and Airbnb are just a few of the big tech companies that have given print a shot. Dating app Bumble announced its print magazine last week.
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Bumble Is Getting Into Publishing Business
ADWEEK - Apr 5 - Bumble is launching Bumble Mag, a lifestyle publication, in partnership with Hearst Magazines' branded content studio, HearstMade. The first issue will be available Friday and feature entrepreneur, model and Bumble user Lauren Chan on its cover. The editorial team plans to include actual users of the app throughout the magazine to expand the brand and connect with users offline, said Clare O'Connor, Bumble's editorial director. The 100-page debut issue will include sections familiar to Bumble users: "You First," "You + BFFs," "You + Dating" and "You + Bizz." The magazine features celebrity interviews, product guides and features on hot topics with contributions from Serena Williams, Bumble creative directors Erin and Sara Foster, and Away co-founder Jen Rubio.
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Badoo, Owner of Bumble, Pays Women 33% Less Than Men
BLOOMBERG - Apr 4 - One year after U.K.-based businesses were forced to report their gender pay gap, there has been some change from tech companies, but not all of it in the right direction. Facebook is now paying female staff less on average, but has hired more women in senior positions. Amazon.com, which still employs about the same number of men and women in top jobs, has improved the gap in average pay, while Uber and WeWork both revealed a sizable pay gaps. Dating app maker Badoo, which also operates the female-focused Bumble service, pays women 33% less than men, and women occupy 14% of top jobs at the company.
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Whitney Wolfe Testifies in Favor of Digital Sexual Harassment Bill
STATESMAN - Mar 26 - Whitney Wolfe Herd, founder and CEO of Austin-based Bumble, urged a panel of lawmakers on Monday to support a measure that would criminalize the sending of unsolicited nude or sexual photos. Executives of Bumble worked with Rep. Morgan Meyer, R-Dallas, to file House Bill 2789 earlier this month. The effort marked the company's first time lobbying for legislation at the statewide level, a Bumble spokeswoman said. The measure would make it a Class C misdemeanor - punishable by a fine up to $500 - to send a lewd photo without the consent of the recipient. The bill includes content sent via text message, social media or online dating apps.
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Bumble Eager to Fund More Women Entrepreneurs
BIZWOMEN - Mar 30 - Bumble is accepting applications from startups seeking capital from its investment fund. Investments range from $5K - $250K. Bumble has invested in four more companies, including Houston-based Alice, which uses artificial intelligence to help entrepreneurs grow their businesses and acts as a virtual startup accelerator.
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Bumble to Host 2nd Annual March Madness, Beer Pong Party
PATCH.COM - Mar 26 - Bumble has scheduled its 2nd annual March Madness Watch Party + Beer Pong Tournament for Saturday, March 30, from 3 p.m. to 6 p.m. at Parlor & Yard, 601 W 6th St. March Madness games will be on display throughout the place. A mini Pong tournament consisting of eight teams between 2 tables will take place, with the winners of each table playing in the championship for a prize pack courtesy of Bumble.
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Most Popular Dating Apps
PCMAG - Mar 25 - PCMag surveyed dating-app preferences across the US. Tinder was the most popular, winning 27 states. Match was the most popular in 17 states, and Bumble came in third. PCMag has surveyed ~2K US consumers.
by Rob Marvin
See full article at PCMag
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Bumble Hires First VP of Partnerships
THE DRUM - Mar 21 - Michele Tobin joins Bumble as its first VP of partnerships, having previously served as VP of global brand partnerships and advertising at Grindr.
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Bumble Hires Jessica Mulroney as Advisor as Canadian Users Reach 4M
BNN BLOOMBERG - Mar 22 - Canadian fashion stylist and TV personality Jessica Mulroney has been named a strategic advisor for Bumble. Mulroney joins Serena Williams and actor Priyanka Chopra, who have been named advisors and ambassadors for the "women first" dating app in which females initiate conversation. Mulroney will work with the company's senior executive team on growing the company's other social-media platforms including Bumble Bizz and Bumble BFF. Mulroney will also participate in Bumble's mentorship and networking events in Canada.
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Bumble in Talks for First Round of VC Funding
AXIOS - Mar 21 - Bumble is in talks to raise what would be its first round of traditional VC funding. One potential investor is said to be Accel Growth.
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Serena Williams Joins Bumble's Investment Fund as an Investor
TECH CRUNCH - Mar 21 - Launched in 2018, the Bumble Fund backs early-stage businesses founded and led by women. The fund's commitments range between $5K and $250K with an average check size of $25K. Williams has been investing in women and minority-owned businesses through Serena Ventures since 2014. She also serves on the boards of the tech companies Poshmark and SurveyMonkey. She began her relationship with Bumble in January, culminating with a starring role in the company's most recent Super Bowl commercial earlier this year and will be leading the Bumble Fund pitch competition next month, along with Bumble founder and CEO Whitney Wolfe Herd. Through Serena Ventures, Williams already has invested in over thirty companies while the Bumble Fund has made nine investments to date.
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Bumble Is Launching a Podcast to Help People Unsubscribe From Negativity
STANDARD.CO.UK - Mar 14 - Bumble's new show Unsubscribe is about empowering its listeners to remove the negative things in their lives. It is hosted by the app's international VP of marketing and communications, Louise Troen, and mental health and body activist Jada Sezer. Produced by Sony 4th Floor Creative Group, each episode will feature conversations with different guests about being mindful of the effects of our emotions and practices.
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Houston's Alice Among Women-Led Startups Receiving Bumble Funding
XCONOMY - Mar 8 - Alice, a Houston-based digital community that connects women founders to resources tailored to their startup's needs, has received funding from the Bumble Fund. The fund, which was launched last July by Bumble, a women-oriented dating app, did not specify the amount it invested in the startups. Carolyn Rodz, Alice's founder and CEO, said in an interview that the funds will be used for software development as well as new hires. She also declined to specify Bumble's investment amount. Bumble Fund is also investing in three other startups: Gixo, a fitness app that says it turns smartphones into gyms; Translator, which makes diversity and inclusion training software for companies, schools, and nonprofits; and Promise, which makes software for criminal justice organizations to help reduce recidivism. Bumble says its venture fund makes investments ranging from $5K - to $250K in portfolio companies.
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Bumble's Women-only Networking Feature Isn't a Job Discrimination Tool
THE VERGE - Mar 5 - Bumble recently added a filter to its professional networking mode, Bumble Bizz, to give women the option to only match with other women. The immediate response - mainly from men's rights pages - was, "Isn't this illegal?" Bumble Bizz first launched in 2017 as a separate mode within the dating app, allowing women and men to list their resume and skills. Bumble said that Bizz was designed for "networking and mentoring, not job searching or recruiting." Bumble said that the new, opt-in, women-only filter is meant to help women "foster each others' development and ask for the time they may not be getting in the work place." Despite Bumble's intentions, it's true that the filter could be misused in ways that could be illegal and discriminatory. Women looking for other women to make professional connections with or find mentors doesn't pose a legal problem, but if employers are looking to use Bumble Bizz to hire candidates, they should be thoughtful in how they use the filter. Bumble declined to comment on legal issues around using its tool for recruitment, but said that the women-only filter was driven by the demand of women using Bumble Bizz.
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Bumble's Founder Is on a Mission to Clean Up the Internet
INC - Mar 2 - A bill was introduced Thursday in the Texas House of Representatives that would make sending an unsolicited nude or sexual photograph a misdemeanor punishable with a fine up to $500. Whitney Wolfe Herd, the founder of Bumble, put the spotlight on so-called cyberflashing. "Right now the Internet is the Wild Wild West. It's ridiculous that there is no accountability online for things you are not allowed to do in the real world," said Wolfe Herd. "We are trying to make a law for indecent exposure, but for the digital realm." A few months ago Wolfe Herd hired a lobbyist to help seed the idea. On Thursday Texas Rep. Morgan Meyer, a Republican from Dallas, took up the issue and introduced a bill that would add to the state penal code an offense "of unlawful electronic transmission of sexually explicit visual material." As written and if passed, the bill would take effect September 1, 2019.
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Bumble Launches Making Moves in Music Initiative
EDM - Feb 28 - Bumble is leading the charge against the gender gap in electronic music and has joined forces with ID&T, Astralwerks and STMPD RCRDS on a campaign to empower female artists in the industry called Making Moves in Music (MMM). Nicky Elisabeth, a Dutch DJ who describes her style as "melodic techno with a twist," was chosen for a time slot on the STMPD RCRDS stage at the 2019 edition of Ultra Music Festival in Miami in addition to a release on Astralwerks.
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Bumble Is Launching a Women-first Networking Tool That Lets Recruiters Exclude Men
CNBC - Mar 1 - Bumble is launching a women-only filter for its professional networking tool, Bumble Bizz. The Women in Bizz feature, which can be turned on or off in app settings, excludes men from a user's pool of potential connections. Bumble Bizz, launched in late 2017, is often used by recruiters or hiring managers to find new talent. Limiting the potential pool could help women compete for jobs in male-dominated industries.
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Bumble Plans International Expansion for Its £100K Female Filmmakers' Scheme
SCREEN DAILY - Feb 28 - Last year, Bumble put up £100K to fund short films from five filmmaking teams from the UK and Ireland – the completed films were screened at an industry event in London earlier this year and are now being submitted to screen at festivals. For the second edition the project will also take submissions from both France and Germany. The applications process is now open and will run until March 20, with 10 chosen teams to be invited to pitch to the judging panel in June this year. Final five teams will then be expected to deliver completed films by January 2020. The company is accepting applications from anyone who identifies as a woman.
by Tom Grater
See full article at Screen Daily
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See Inside Bumble's Launch Event in Toronto
BIZBASH - Feb 27 - Bumble took over Bangarang bar on February 14, 2019. An in-app invite was sent out to Bumble Date and Bumble BFF users across Toronto, drawing 330 guests. The campaign and event took around five months to plan and execute. Narrative oversaw the design of the event and North Marketing Solutions assisted with the physical execution.
by Amanda Scriver
See full article at BizBash
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