TECH CRUNCH - May 2 - Live video in a dating app context raises some immediate risk flags, including around inappropriate behavior which could put off users. "I pressed 'play' last night and after about 45 clicks on 'Next' encountered 5 straight up penis shots," said TechCrunch's former co-editor Alexia Tsotsis when she tested video chat app Chatroulette back in 2010. Clearly Badoo will be hoping to achieve a much better ratio of quality conversation. The video chat will only be switched on once both parties have matched and exchanged at least one message each. The company also says live video can help enhance dating app safety - saying the feature can be a way for users to suss out a stranger to see whether seem trustworthy before risking meeting in person, and also help to weed out fake profiles and catfishing.