PR NEWSWIRE - Match Group is introducing its anti-harassment feature "Are You Sure?" (AYS?) to users across several platforms, including Match, Stir, OurTime, BLK, Chispa, and Upward, with Hinge planning to adopt it next year. Initially launched on Tinder in 2021 and later on Plenty of Fish and Meetic, AYS? has prevented ~500M potentially problematic or harassing messages by prompting users to reconsider their words before sending. The feature, which uses automated tools to flag potentially harmful language, has led to an 84% decrease in triggering on Plenty of Fish, showing its effectiveness in changing user behavior. The feature is available in 18 languages and is part of Match Group's efforts, including an upcoming "Respect Before Swiping" campaign, to promote respectful interactions and boundaries on its platforms.
16 posts categorized "Chispa"
Match Group's "Are You Sure?" Feature to Expand to Millions of Users Across Match, Stir, OurTime & More
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Chispa's Study on Latine College Students: Dating Tech, Gun Perspectives, 2024 Election & Mental Health
PR NEWSWIRE - Chispa, Match Group's dating app for Latin singles, in collaboration with Dr. Jake Beniflah of The Center for Multicultural Science, unveiled its 2nd annual 'Latine in College' study. The research provides a deep dive into the behaviors, attitudes, and cultural influences affecting Latine college students.
Notable insights include:
- AI and Virtual Reality: While 73% have not used AI for dating, 46% believe AI can generate date ideas. 79% feel that VR can provide fun environments.
- Guns: 80% don't find it a deal breaker if a partner owns a gun, and 56% support the 2nd Amendment. However, 88% endorse background checks.
- Politics: 40% fear backlash against racial and ethnic minorities due to the 2024 elections.
- Mental Health: 64% believe mental health affects relationship joy.
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Match Group Reports Q1 2023 Results
MATCH GROUP - The Q1 '23 results showed a 1% YOY decrease in total revenue at $787M due to a 3% decline in payers, partially offset by a 2% increase in revenue per payer (RPP). On a foreign exchange neutral (FXN) basis, the total revenue was up 3% YOY at $822M. Tinder's direct revenue was flat YOY at $441M, while Hinge's direct revenue grew 27% YOY. Match Group Asia's direct revenue declined 13% YOY. Evergreen & Emerging (Match.com, Meetic, OurTime & Pairs, BLK, and Chispa) direct revenue was down 8% YOY. Q1 operating income was $198M, down 5% YOY, while Q1 adjusted operating income was $263M, down 4% YOY. Tinder's new weekly subscription packages and pricing optimizations are expected to increase revenue as 2023 progresses. Tinder is also focusing on improving women's user experience by providing relevancy, realness, and respect. They are testing Just for You, curated profiles, and adding interactive profile elements to provide a richer and more engaging user experience. Hinge is seeing exceptional momentum in Europe, with plans to launch more targeted marketing efforts in Italy, Spain, and the Netherlands in Q2.
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First-Dating-App Led Research Study of Hispanics in College
PR NEWSWIRE - Part of the Match Group, Chispa has, for the first time, taken a deep look at the Latin Gen Z population, with a specific emphasis on college-aged singles. Top research findings include: 72% of Hispanic Gen Z college students have met someone online, while Hispanic Gen Z female college students are more than three times more likely to meet a partner online than at church. 74% of Hispanic Gen Z students believe that marriage should not be exclusively between a man and a woman. Chispa is the largest dating app made for US Latinos.
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Chispa and Voto Latino Reunite to Encourage People to Vote
PR NEWSWIRE - Chispa, the #1 dating app made for U.S. Latinx singles, has reunited with the political organization Voto Latino to educate, empower, and mobilize the next generation of Latinx voters for the 2022 midterm election. The two organizations partnered in 2020, during the Presidential election, to help motivate Latinx voters in what turned out to be a breakout year. ~61% of all Latinos over 18 registered to vote, up 12% points from 2016. Chispa is a Match Affinity dating app created in 2017 by Match Group.
See full article at PR Newswire
BLK, a dating app for black singles, also partners with "When We All Vote", Michelle Obama's initiative with a goal to increase participation in each and every election by helping to close the race and age gap.
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Tinder and Match Asking Users to Urge Senators to Pass Violence Against Women Act
THE HILL - Match, Tinder, OkCupid, BLK, Chispa and Plenty of Fish, all of which are part of Match Group, have prompted their users to send an email to their senators "with one click," urging them to support the reauthorization of the Violence Against Women Act. The Violence Against Women Act, originally enacted in 1994, lapsed in 2019 and has not been reauthorized since. The bill would provide grants to state and local governments for programs addressing domestic abuse, sexual assault, dating violence and stalking, in addition to further narrowing the so-called boyfriend loophole to prohibit dating partners convicted of domestic violence or abuse from buying or owning guns. Current law only restricts gun purchases for spouses or formerly married partners who were convicted of abuse or are under a restraining order.
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How Match's Black and Hispanic Dating Apps Are Helping Close the Vaccine Gap
FAST COMPANY - May 26 - The Biden administration is turning to dating apps to help push more young people to get vaccinated. Chispa and BLK's campaigns are especially important. Only 9% of total vaccinations have gone to Black people, who represent 12% of the population, and 13% to Hispanics, who represent 17% of the population. Across 41 states, white people have been vaccinated at a rate 1.5 times higher than Black people, and 1.4 times higher than Hispanics. Working to fix the disparities, the Biden White House has recruited dating apps. Last week, the White House announced an "outside initiative" with Match Group. Across its roster of apps, Match is set to roll out incentives for its users to get vaccinated. The aim is not solely to reward the vaccinated, but to educate people.
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S'More: "Tinder-fication" of Online Dating Is Over
FORBES - May 26 - New data gathered by the dating app company S'More suggests that putting chemistry ahead of "hotness" and relationships over casual encounters may become the new norm in online dating, and some of the biggest players in the industry are getting in on the trend. S'More survey found that physical attraction was no longer rated as the most important factor when searching for a potential match. "Covid-19 certainly changed the equation," says CEO Cohen-Aslatei. "But beyond that, our data shows that people are starting to expect more from dating apps. They want real connections, not the fake photos and hyper-sexualization that has characterized so much of online dating over the past decade." S'More has developed a suite of features aimed to reduce the superficiality of online dating, and slow down the process. For one, users aren't able to view a clear photo of a potential match until they have had a meaningful conversation with that person. S'More is not alone in its effort. Tinder and Bumble recently added games to their video product, MeetMe added blurred video dating, and Chispa, a Match Group app for Latino and Latina singles, connects daters based on answers to trivia games. MuzMatch, a Muslim-focused dating app, also lets women keep their profiles blurred from men.
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Match Group Teams up With White House to Promote COVID-19 Vaccines
PR NEWSWIRE - May 21 - Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.
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Inside Match Group, Julia Estacolchic Uses Her Background to Drive Change
DALLAS BUSINESS JOURNAL - May 18 - Julia Estacolchic joined Match Group in 2017, the same year Chispa, a dating app for U.S. Latinx singles that she leads, was launched. In that time, it has garnered ~4M downloads. However, during the pandemic, Estacolchic has helped turn the brand into a tool that can help change the Latinx community. The app saw 85% YOY growth from 2020. During the pandemic, she developed new partnerships that would grow the app and use it as a call to action. During the most recent elections, a heavy emphasis was put on Latinx voters. In a team effort, Chispa partnered with political nonprofit Voto Latino to launch an initiative that would help connect people based on their political leanings and provide them with the info they need to cast their votes. Looking ahead, Estacolchic said there are more initiatives in the works, including one to build a more female-focused platform.
by Kevin Cummings
See full article at Dallas Business Journal
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Latinx Dating App Chispa Reaches 4M Downloads
PR NEWSWIRE - Apr 1 - Chispa, the largest dating app designed for Latinx singles, reaches a new milestone of 4M downloads this week. Chispa's user base has grown 28% YOY. Chispa is a Match Affinity dating app created in 2017 by Match Group.
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Latinx Dating App Chispa Partners With Party Card Game Tragos
PEOPLE EN ESPANOL - Mar 29 - The two brands are working together to make breaking the ice a little bit easier. Users can play a game virtually and get matched with people who submit the same answers.
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New Brands Hinge and BLK to Steal Swipes From Rival Bumble
TIMES SQUARE INVESTMENT JOURNAL - Dec 17 - Acquired by Match Group in 2018, Hinge reported ~88% increase in revenue YOY in the Q3, along with niche apps like BLK and Chispa that match people based on their cultural backgrounds. In comparison, Tinder grew its revenue by 15%. Hinge brands itself as the anti-Tinder by appealing to daters suffering from swiping fatigue. Hinge's user base has grown from ~35K subscriptions before Match acquired it to 400K subscribers this year. It is estimated it will have ~8M subscribers in 2030 and $2.8B in revenue compared to $60M in 2020. Amid Hinge's boom, Tinder's slowdown indicates it has grown as big as it can. Match needs a different strategy to remain competitive. "The only way now that it can grow is by taking a more niche-oriented route," said Mark Brooks, who consults with online-dating companies on marketing strategies through his agency, Courtland Brooks. Bumble's growing popularity is a threat. With ~100M users globally, Bumble is going public next year, seeking a valuation of $6B. "Bumble is brilliant because what they've done is soaked up the most in-demand women," said Brooks. "The in-demand woman on a Match platform is going to get inundated." Match planned to acquire Bumble for $450M in 2017, but Bumble rejected the offer. Match acquired Hinge instead. It also launched niche dating apps including BLK and Chispa for the Black and Latino communities. "Match has always had a hard time with niches," said Brooks. "They like large scalable dating platforms." Besides BLK and Chispa, Match recently launched other community-based apps in the U.S., including Upward for Christians and acquired marriage-minded service Hawaya for Muslims.
by Harini Chakrapani
See full article at Times Square Investment Journal
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Match Group Q3 Earning Call Highlights
OPW - Nov 6 - Yesterday, the Match Group announced Q3 financial results. Revenue was up 18% YOY ($640M). Operating income was $200M, up 14% YOY.
- Average Match Group subscribers reached 10.8M, up 12% YOY. North American average subscribers grew 9% YOY, and international subscribers grew 16%.
- Tinder's average subscribers increased a little over 900K YOY, 16% growth.
- Tinder's developed markets are performing well, but in India and parts of Latin America and Southeast Asia, the virus is still impacting Tinder users.
- 23% YOY direct revenue growth at the non-Tinder brands in Q3. These brands added ~275K average subscribers YOY.
- Solid live streaming revenue growth at Plenty of Fish.
- Newer brands like Chispa and BLK are contributing significant revenue growth. Hinge has been the standout this year, with 82% year-to-date growth in downloads and outstanding progress on monetization. Collectively, these new and emerging brands, including Pairs, grew 88% in the Q3.
- For Q4, Match Group expects total revenue of $640M to $650M, which would represent 17% to 19% YOY growth.
- Hinge monetization efforts made this year have worked (launch of Standouts and Roses - similar to Super Like on Tinder)
- Tinder Platinum is being tested in 10 markets, plans to roll it globally by the end of the year.
- Match Group launched a new brand Upward which is targeted to the Christian community in the U.S.
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Chispa Dating App: 75% Of Latina Users Are Open To Dating A Single Dad
LATIN TIMES - June 17 - Chispa is a dating app made for single Latinx millennials in the U.S. that helps them connect with people who share culture and similar values. The app noticed a 33% increase in messaging and a 25% increase in matches made during the pandemic. As Father's Day approaches, Chispa wanted to know a little bit more about their female users and what they think about dating single dads. The survey shows that single Latinas are very much attracted to single dads. 75% of Chispa users say they are open to matching with a single Latino dad.
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