MAD.CO.UK -- Mar 25 -- Coffeedate's posters are featured in and around coffee shops across the UK following a trial in the Bath and Bristol, which saw weekly registrations on the Coffeedate.com site increase by 30%. Coffeeddate.com offers its members the opportunity to meet in the informal setting of local coffee shops. The dating site ensures they feel safe and relaxed. According to coffeedate.com, the singles market is rapidly increasing in the UK, currently standing at 12m and predicted to increase to 16m in 2010. Earlier this month rival site Match.com appointed Initiative to its £8m media planning and buying account.
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