EXOCLICK - Jan 4 - ExoClick, the ad company, signed a deal with Dating Factory. The deal allows ExoClick to give its advertisers access to Dating Factory's global network of membership traffic. Dating Factory is the international white label dating provider.
45 posts categorized "DatingFactory"
Dating Factory Partners With ExoClick
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Agile Wings Acquires Love Systems
DATING FACTORY - May 25 - Agile Wings (Parent company of Dating Factory), an international business incubator for the marketing and dating technology sectors, has acquired Love Systems. Founded in 2006, Love Systems is a US based company that offers a range of dating and lifestyle products and services, using eBooks, video courses and live training, tailored to single professional men 25+.
The full article was originally published at Dating Factory website, but is no longer available.
See all posts on DatingFactory
This post also appears on InternetDatingInvestments.
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AgileWings Is Taking DatingFactory Under Their Wings
PR NEWSWIRE - Sep 15 - Agile Wings, the Internet investment/incubator firm, has bought DatingFactory, a white label dating provider, for an undisclosed sum. Tanya Fathers, Dating Factory's co-founder & CEO said: "We are really excited to be acquired by Agile Wings, as they can take Dating Factory to the number one position in the industry." Tanya Fathers and Lisa Moskotova (COO) will continue in their current positions.
The full article was originally published at CBS8, but is no longer available.
This post also appears on InternetDatingInvestments.
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Dating Factory Opens New Office In Sofia, Bulgaria
DATING FACTORY - Aug 14 - White label dating provider, Dating Factory, is opening its new development center in Sofia, Bulgaria. The company is further extending the team in Sofia to increase its development capacity.
The full article was originally published at Dating Factory website, but is no longer available.
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Dating Factory To Host Partnership Conference At iDate In Las Vegas
PRESS RELEASE - Dec 16 - Dating Factory will host an exclusive partnership conference on January 20, 2015, prior to iDate. It will be a 3 hour session made specifically for operators and affiliates of company’s private label software. Attendance to the session is by invitation only and is free of charge.
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Dating Factory Adds Motorsport Dating Niche To Platform
RELEASEWIRE - Aug 11 - Dating Factory has added the Motorsports Dating niche to their private label platform to allow partners to tailor dating sites to the millions of speed enthusiasts around the world.
The full article was originally published at EIN NewsDesk, but is no longer available.
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Online Dating Association Interview With CEO George Kidd
OPW INTERVIEW - Feb 18 - Germany has SPIN Kodex, a code for online dating sites that defines clear rules related to cancellations policy, recurring payments and privacy issues. UK has Online Dating Association (ODA) that gets standards in place. 13 UK internet dating companies are supporting the initiative now, including Match.com, eHarmony, FreeDating.co.uk, ChristianConnection.co.uk, DatingFactory and others. Here is our interview with George Kidd, the CEO of ODA.
What is ODA?
It’s a trade association for online dating businesses offering services to UK users. We work to set and maintain standards to protect users and to create a climate in which businesses can invest and innovate. We aim to inform and influence Government, regulators, the media and businesses on whom we have a reliance and close relationship.
Who are the founding members of ODA?
We had thirteen founders. This was an informal group of people who decided to take a lead in testing the case for an association and willing to put in the backing to get it off the ground. I am particularly grateful to Duncan Cunningham, our Chairman and his board; Jackie Elton, Karl Gregory, Julia Porter and Dan Winchester for their work.
How is it funded?
We have a hybrid funding model with a membership fee and a fixed payment for each site registered with ODA and carrying our logo and links.
We want to accommodate different business models including “white label”. We charge £50 per site alongside our core membership fee addressing the cost and complexity of dealing with a potentially very large and variable number of sites via the WL provider rather than each individual partner. But we do want to open membership to a broader set of those with interest and investment in the sector, including WL partners, IT, marketing, finance and other players.
What's your role and background George?
I had 20 years in Government, including time setting up the “Better Regulation Task Force and the Food Standards Agency. I worked on enforcement policy across Government and on deregulation drives in the leisure, employment and other sectors. I left over ten years ago to be CEO at PhonepayPlus, a telecoms content regulator.
I have been Chief Commissioner at the Direct Marketing Commission and Chair of UKPAC – the UK register of lobbyists. I have had non-exec board roles in legal services regulation and consulted for UK firms and an overseas government. I was British Consul in Chicago for four years promoting US investment in the UK.
Who's helping you?
eHarmony and Match and newer and niche sites like Muddy Matches, Lovestruck, Christian Connections and Would Like to Meet have helped with technical advice, media back-up, thoughts on funding models and ideas on what we and all members might be telling users when it comes to safe as well as enjoyable dating.
Leading white label firms have taken us through their customer service and support arrangements and they have coached us on the fraud issues.
What can you do for owners of iDating companies?
We want to be the eyes, ears and voice for the industry. We also want to play a role in developing and sharing best practice, as we have started to do with guidance on user safety. We will certainly be looking at what members say on subscriptions and renewal arrangements.
Do you function similarly to the BBB? How do you help users when they take issue with iDating sites performance?
The ODA has standards in its Code and we need to be sure these are being met. We would not want to get between companies and their users. ODA member has a duty to us and other members to have appropriate and effective arrangements in place for handling complaints.
Where can we find information on the code of conduct required by members?
On our website – www.onlinedatingassociation.org.uk. You can go direct to the Code at http://www.onlinedatingassociation.org.uk/membership/code.html.
The Code has some general rules:
- Be honest and clear in your communications
- Protect users
- Deliver what you promise to meet user needs
- Protect data and privacy
How much is the membership, and how does it work?
It is based on their revenue. We have had to think about how to deal with pure start-ups, including those who launch with a free model. We then had to think about the need for a cap at the top-end to recognise that even the very largest business will have limits on the support they can be asked to give.
The fee is far less than half of one percent of turnover. This puts funding between £1,250 and £6,000 for all but the very smallest and largest of businesses.
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Dating Factory Partners With British Reality TV Show
PR WEB - Jan 30 - White label dating provider Dating Factory partners with British reality TV show, The Undateables, which focuses on finding love for disabled singles. Dating Factory has given the producers access to their partner sites to find singles willing to participate on the show. Series 3 of The Undateables follows the journey of a participant found on Whispers4u.com, a DF partner site for disabled daters.
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BostonPersonals.com Launches On DatingFactory.com Platform
PR WEB - Dec 17 - Private label dating provider, DatingFactory.com, Introduces BostonPersonals.com, a dating site for singles in the Boston area. Dating Factory does not maintain their own brands. Instead, they focus on providing the back-end, customer database, technical, payment and marketing support.
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Jewish Niche Available On DatingFactory's Platform
PR WEB - Sep 18 - Private label dating provider, DatingFactory, is offering new Jewish niche on their platform. DatingFactory now supports close to 60 niches.
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UK Dating Sites Found Body To Clean Up Industry
MARKETING WEEK - Sep 9 - UK's leading dating sites including eHarmony, Guardian Soulmates, Match.com, MySingleFriend, Dating Factory, Lovestruck, FreeDating, are founding members of the Online Dating Association (ODA), a new industry initiative. Members of the ODA will sign up to a code of conduct which insists that members are transparent with consumers over pricing models, whether they are billed on a repeated basis, data privacy, and the authenticity of dating profiles on its site.
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TheDatingStudio.com - Termination Of White Label Dating Services
THE DATING STUDIO - Aug 22 - TheDatingStudio.com share the database with Cupid plc. Recently Cupid plc decided to sell off its "casual" dating assets. The new owners of the Cupid "casual" brands have decided that they no longer wish to support third party clients. TheDatingStudio is giving its partners two months notice to terminate their white label relationship.
Mark Brooks: Our client, Dating Factory is our recommended option for orphaned Cupid white label partners. They're as solid as a rock and growing, and the technology, reporting and rev shares are first rate.
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DatingFactory.com Adding Hungarian Language
PR WEB - July 31 - Dating Factory, the international white label dating platform, is adding Hungarian language and suport to their system. DatingFactory.com now operates in 22 languages.
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Dating Factory To Integrate NATS
XBIZ - May 1 - DatingFactory.com, an online dating white-label service
provider will integrate the NATS backend management system into its
award-winning platform. NATS, or Next-Generation Affiliate Tracking
Software, is a leading affiliate program backend solution produced by
Too Much Media. DatingFactory.com was established in 2009 as an
international white-label dating platform, has 30,000 partners, operates
in 22 languages and supports 58 niche markets.
by John Sanford
See full article at XBiz
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Dating Factory Introduces Indian Dating Niche
PR WEB - Feb 28 - India has the second largest diaspora in the world. The number of Indians now living abroad in search of further education and employment is estimated to reach 30M. DatingFactory.com partners are now able to launch a dating site targeting single Indians living abroad.
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