NICKI SWIFT - June 12 - Steve Harvey is a man of many talents: he's a comedian, talk show host, game show host, author, and businessman. And in 2009, he wrote a book titled - Act Like a Lady, Think Like a Man: What Men Really Think About Love, Relationships, Intimacy, and Commitment, introducing himself as an expert in the dating and romance scene. In 2014, Steve Harvey launched Delightful, an online dating site in partnership with Match Group. Delightful's slogan, "Find love and keep it", is how the site branded itself. Delightful contains lots of advice and insight from Steve Harvey.
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The Untold Truth of Steve Harvey's Dating Website
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Match Group To IPO This Year
PR NEWSWIRE - June 25 - IAC's Board of Directors has approved the pursuit of an IPO of Match Group. Joey Levin, formerly CEO of its Search & Apps business, has been named CEO of IAC and joined its Board of Directors. Greg Blatt will remain Chairman, and Sam Yagan CEO of The Match Group. IAC expects The Match Group to issue less than 20% of its common stock in the IPO, with IAC's remaining stake in The Match Group represented by both high- and low-vote common shares. The IPO is expected to be completed during Q4 of this year.
See full article at IAC website
This post also appears on InternetDatingInvestments.
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Q&A With Sam Yagan, CEO Of Match Group
THE ATLANTIC - Oct 13 - Last week, IAC launched Delightful, a dating site aimed at people who seek love and relationships, rather than just hookups. It will be headed in part by the comedian Steve Harvey, who will serve as the brand’s “Chief Love Officer.” “This is our first brand focused on the L word as opposed to other brands that focus on dates,” said Sam Yagan, the Match.com CEO who will run Delightful with Harvey.
Q: What is your role at Match?
A: We sold OkCupid to Match in Jan '11. In Sep '12, I became CEO of all of Match. We haven't slowed OkCupid down. I run all the brands like cousins. You want your cousins to do well, but you want to do better.
Q: Why did you decide to pursue dating?
A: Before we launched SparkNotes, everybody used CliffsNotes, which was sort of the Match of study guides. What really made it work is that SparkNotes was a better product than CliffsNotes, and it was free. We decided for online dating because it was one of the things people pay for, and we wanted to make it free.
by Olga Khazan
See full article at The Atlantic
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Delightful Is Back, This Time As A Relationship Platform
PR NEWSWIRE - Oct 9 - The Match Group and Steve Harvey teamed up to create a new online dating platform, called Delightful.com. The dating site is for relationship-minded singles. Steve Harvey will serve as the brand's Chief Love Officer by providing custom dating and relationship advice.
The full article was originally published at Virtual Strategy Magazine, but is no longer available.
Irena Brooks: IAC launched Delightful last year as a service to plan dates for couples. The site did not get enough traction and shut down just 3 months after its public launch.
Mark Brooks: We love the idea of couples services, but we don't see them doing well. Thats because they've not been done right or sold right, quite yet. Who will figure it out first? We need more continuity in our service offerings. Couples need help keeping it together, and we are well able to help them.
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Delightful Hits The Deadpool
TECH CRUNCH - Apr 24 - Just three months after its public launch, Delightful, the startup that helped build “tailored dates” for couples short on time, has shut down. Delightful was created as one of the first products out of OKCupid Labs. It looks like it had failed to gain enough traction. It’s in a competitive market: HowAboutWe has been operating a similar service for couples for some time.
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Dating Sites Start Wooing Couples
BUSINESSWEEK - Feb 13 - The paradox of online-dating industry: Success and customer retention are incompatible. So HowAboutWe started HowAboutWe for Couples, that suggests activities for couples. IAC has also been looking for a solution to “lifecycle management” for some time. “A lot of people think we should start a wedding business,’” says Sam Yagan, CEO of IAC’s Match Group. “The problem is that users leave Match after they find someone, and it’s years before they get married. We lose our right to communicate with them.” Match.com launched couples website, Delightful, in October, with a companion app released last month. Delightful is built around access to date planners. It has hired people with experience as tour guides, restaurateurs, and hotel concierges and helps secure last-minute reservations for its members, who pay $12 a month.
by Joshua Brustein
See full article at BusinessWeek
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Match.com Launches Delightful Following HowAboutWe Into Date Planning
BUZZFEED - Jan 23 - Match.com parent company IAC has launched Delightful as a service to plan dates for couples. The service is currently only available in San Francisco at a cost of $12 per month. HowAboutWe launched its date planning service HowAboutWe for Couples a year ago and has just added Los Angeles as its fifth city. The service costs $18 per month and in the New York market about 12% of its users previously used the dating part of the website. Date planning services are a way to hang onto customers as well as attract new ones.
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