MEDIANAMA - June 16 - DesiSpark.com has been launched as a free online matrimonial portal. The pitch which DesiSpark makes in its press release is that it is trying to end India’s Matrimony Monopoly, highlighting a key differentiator is that compared to the others, it is free. Can a free service matrimonial disrupt existing paid businesses? Probably not. It is key for matrimonial services to be able to put a certain barrier to entry for contacting prospective partners, else they will be over-run with non-serious solicitations. In fact, there’s a market for a higher barrier to entry, which has seen the launch of Elite Matrimony.