EASYDATE, 8th December 2008:
* Offers up to 80% on first-time sales
* Highest-paying white label scheme in the UK
* www.whitelabeldating.easydate.biz
EasyDate, the UK's fastest growing dating company with over 5 million members, has this week launched a new white label dating service and is to offer its platform for free to individuals or companies looking to launch a dating site.
Partners who sign up before 1 January 2009 will be able to earn 80% on first-time sales during their first month on the network. Partners who sign up after this date will be able to earn from 60% to 80% on first-time sales and 50% to 60% on repeat sales.
These percentages make this white label dating program the highest paying scheme available in the UK.
EasyDate says the proposition is commercially sound, owing to the fact that its own dating sites have been highly profitable for over five years, and it means existing operators of white label dating sites and those with an interest in launching can get the benefit of the platform that is the backbone of EasyDate's success.
Taking the offering one step further, EasyDate has also launched a site creation engine, which will build a partner's own site in two simple steps. Partners can choose from ready-made templates or create their own designs, as well as build unlimited mainstream or casual dating sites.
The formula for success
Sean Wood, EasyDate's online marketing manager, said: "We would encourage companies already operating white label dating sites to have a look at how many successful dating sites are running off their provider's platform.
"By this, I don't mean to look at how successful the provider is, but rather their clients. I think you'll be surprised by what you discover. This is why we have decided to roll out our white label offering to all. We do have the formula to create successful online dating sites and we are happy to share it.
"EasyDate has more sites in the UK Top 100 than any other white label dating company and our success in the online dating industry makes us an ideal choice for individuals and companies wishing to build their first dating site or switch providers."
Full range of services from EasyDate
EasyDate's white label offering gives partners the opportunity to modify their sites' meta tags and tracking at any time. The engine is also equipped with a banner advertising facility which means that if partners are members of other advertising or affiliate networks they can display adverts of their choice on their dating websites, which will help maximise earnings.
Companies and websites which enjoy high online traffic levels can benefit from a dedicated and operational dating channel. The dating site becomes a tool to make existing customer bases even more profitable and with this new white label platform, EasyDate offers potential partners an additional revenue source.
To sign up to EasyDate's white label dating network, individuals or companies only need to own a domain name and EasyDate will take care of the rest, including hosting and payment gateways.
Partners also benefit from automatic and customisable reporting, technical support and a dating database of over 5 million members from day one; while dating customers enjoy a rich dating experience with all the features present in EasyDate's leading websites.
ENDS
About EasyDate Ltd
EasyDate is the UK's biggest online dating solutions provider. Launched commercially in the UK in 2002, EasyDate has over five million registered users. They cater for four strategic markets: mainstream dating, casual dating, mobile dating and leisure retail, and have a range of thirteen websites catering for the varying requirements of their users, including flagship sites www.benaughty.com and www.datetheuk.com. For more information, please see www.easydate.biz.
Good to see Easydate recognising that their affiliate model just wasn't generating the kind of revenues that white label dating does for partners.
Although an initial 80% commission share may seem great, it all depends on how they convert - and as we've proved time and time again, WhiteLabelDating.com converts better than anyone else.
Most of the successful dating affiliates and partners realise that it's the money in their pocket that counts, not the percentage of commission and the most important factor is conversion rates - as Tim Rees recently illustrated very well.
We've seen that WDP is on the way out after not paying many of their partners for weeks now - it's good to see Easydate starting to offer white label to their affiliates who will no doubt explore all white label providers for the best conversions ;)
Ross
Posted by: Ross Williams | Dec 13, 2008 at 10:58 AM
Affiliate model actually working great. There are a some companies on the market which achieved 100m USD plus in revenues because of that model.
What Easydate is trying to do by launching WL model is to give to our affiliates 100% of value from there traffic.
Because :
1. we have own sites and in UK only doing 200K regs a month. Because of that database is fresh and number of people online is good. Which makes conversion cool.
2. because we OWN successful online dating sites we know what commercial models and technology works best. Best example is benaughty.com - which is 14 months old now.
3. affiliates can send traffic either to our sites or to there own sites now. But because engine is the same they get maximum ROI from traffic.
4. payments - this year we acquire two dating companies in fact. I believe that is good prove of company financial stability.
5. As last point WL engine is part of wide strategy and it is very big potential that in 2009 we will do split 100-0% . Yes 100% of revenue will be given away to our affiliate partners.
Regards,
Max
Posted by: max | Dec 15, 2008 at 04:29 AM