BUSINESS INSIDER - July 25 - Claudia Duran is in the sometimes-helpful-but-mostly-making-things-worse camp: She uses the term "swipe vulture culture" to describe people's behavior on these services. Duran is a Miami-based matchmaker at dating service Elite Connections, where she charges $15K for a six-month membership. "People start to become reliant on that sort of high and instant 'Wow! They like me!'" It doesn't take long, she said, before "it really becomes an ego-feeding thing, rather than going out there, sitting with someone, and really just starting to get honest and vulnerable," she said. "The best thing about online dating is that it widens your pool of prospective mates," said Eli Finkel, who is a psychologist at Northwestern University, a professor at the Kellogg School of Management, and the author of "The All-Or-Nothing Marriage." Jess Carbino, Bumble's in-house sociologist recommends spending 30 minutes a day and then using the rest of your time to actually go on dates with people you've matched with.