Online Personals Watch: News on the Online Dating Industry and Business

Perfect Matchmakers Tap A Rich Seam Of Lonely Hearts

SYDNEY MORNING HERALD - Mar 6 - Trudy Gilbert is Sydney's own millionaire matchmaker, responsible for marrying off famous faces, executives of blue-chip companies and the social elite. Her company, Elite Introductions, is an exclusive dating service where membership is a cool $4995 per year and applications for membership have grown 25% in the past three months. More than 90% of her members want to go on a second date with the person they are matched with. She has had eight marriages, one baby and says 7 out of 10 members are in long-term relationships.

by Rachel Olding
See full article at Sydney Morning Herald

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Trudy Gilbert Is The Matchmaker To The Jet Set

HERALD SUN - Sep 26 - Trudy Gilbert set up Elite Introductions four years ago for a select clientele. The annual average salary of her 1800 clients in Sydney, Melbourne and Brisbane is $400,000. Her core market consists of senior management entrepreneurs, lawyers, doctors and old school professionals. The average age of her clients is 38 for men and 34 for women. Most of the men, in particular, have been married before and have children. Ms Gilbert said 92% of her members wanted to see their first date again and the average length of their first date was 4 1/2 hours. About 70% of members ended up in a long-term relationship. "No one would pay the $4995 fee to come on board if they were not interested in long-term," she said. The blue-chip fee includes unlimited dates within a 12-month period along with styling sessions and advice on attracting the opposite sex. FULL ARTICLE @ HERALD SUN