KTRE.COM - Feb 11 - As part of a Valentine's Day promotion, Green Giant has partnered with FarmersOnly.com. The company created a dating profile for their iconic mascot, complete with photos of the Green Giant sitting on a tractor and competing in a marathon.
NEW YORK TIMES - Apr 11 - NY Times interviewed Jerry Miller, the founder of FarmersOnly.com, a website that is not just for farmers, but those who understand "country living"; Meredith Davis, head of communications at The League; Gourav Rakshit, the CEO of Shaadi.com, which targets people with a South Asian background who are interested in marriage; and Helen Fisher, the chief science adviser for Match.com. Read the full interviews here.
SCENE - Jan 31 - Jerry Miller, the founder of FarmersOnly.com, lives in Cleveland's eastern suburbs. "There are maybe a million farmers in the US, and half of them are married," said Miller. "The other half have never been on a computer," he said. FarmersOnly.com currently has ~6M users and continues to grow. (The site surpassed 200k users in 2012 and 1M in 2014.) Miller started another site - CurvesConnect.com - in 2016 "for people with a few extra curves". CurvesConnect was conceived, in part, as an antidote to the judging-books-by-covers extreme that Tinder represents. He said that Hollywood has brainwashed all of us into thinking that beauty (for women) means being leggy and anorexic, but that most people don't look anything like what Hollywood says we're supposed to. Like FarmersOnly, CurvesConnect enjoys an almost perfect 50-50 male/female split.
PRWEB - Feb 3 - CurvesConnect.com, a new dating site for anyone who self-identifies as curvy, plus-size, or having a few extra pounds was soft launched in 2016 by the team behind the highly successful niche dating site FarmersOnly.com. CurvesConnect already has ~100k members.
THE GUARDIAN - Nov 27 - Jerry Miller's FarmersOnly.com dating site has attracted 5M subscribers. Miller, who works in agricultural marketing, got the idea to start the dating service when he kept meeting lonely farmers through his work. Living in a rural area where the nearest neighbor is miles away and everyone knows each other does not leave a lot of dating options. Also the odd hours and lack of weekends of farm life don't make for easy dating.
VOX.COM - May 17 - Jerry Miller created Farmers Only, which now boasts 1.5M members. 70-80% are in the agriculture industry now. Farmers Only is one of the more successful niche dating sites. Other niche sites are VeggieDate, a site that connects vegetarians and vegans; The Atlasphere that connects fans of Ayn Rand; Trek Passions, OkComrade, and GlutenFreeSingles. Scruff, a gay location-based dating app which was inspired by gay men with facial hair, has a user base of 6M worldwide.
THE CANADIAN PRESS - Apr 20 - FarmersOnly was set up in 2005 to help farming singles meet a mate. Jerry Miller was doing agricultural marketing when he came up with the idea for the site. A divorced, female friend was having trouble meeting men while working long hours on her farm, and found suitors on other dating websites didn’t have a clue about what her life was like. The site now has ~1.5M members, 10% are from Canada.
by Chris Purdy
See full article at The Star
SF CHRONICLE - Jan 1 - FarmersOnly.com is an online dating site for agricultural types. When Miller created FarmersOnly in 2005, most of the areas he wanted to target didn't have Internet service. The company stumbled along for a few more years until Wi-Fi became more widespread. Now, the site has ~1M members. The membership costs $21.95 a month.
by Stacy Finz
See full article at SF Gate
by Eric Larson
See full article at Mashable
USA TODAY - Feb 13 - The mobile dating revenue is projected to double over the next five years ($415M). There is a site for everybody, many with their own apps as well. The niches range from ethnic, religious or age-based to sites for occupations (FarmersOnly.com) or eating preferences (VeggieDate.org). For gay men, there's Grindr.com and Stagg, DateMyPet for pet lovers. With the dating industry moving so rapidly, the phrase "online dating" will soon disappear from the lexicon, says Sam Yagan, CEO of Match. "The idea of differentiating online and offline in five years will be anachronistic," he says. Nielsen reports that the number of Americans using apps or a mobile version of a dating site was 13.7M in November 2012, more than double the previous year's 5.8M. Mark Brooks, a consultant who has studied the industry from its infancy, says the online and mobile dating industry is more than just a business: "Going from where it is now and where it's going to be in the next 20 or 30 years time, I'd be hard-pressed to think of a business -- outside of the medical industry -- that will have more impact on society."
PATCH - Dec 26 - "This time of the year, and Valentines, people start thinking about it, about finding their lifelong match," says Lynn Woolf, spokeswoman for FarmersOnly.com. FarmersOnly is based in Pepper Pike, Ohio. The site claims to have grown from 2K members five years ago to ~150K today. It's stated slogan: "Because city folks just don't get it". The idea is simple. Farmers and ranchers, male and female, have the need to meet eligible singles just like their city counterparts. Yet out in the country, socializing is a little tougher, things spread out as they often are, farmers and ranchers working long hours as they often do, with little time for dating.
CNBC - June 9 - Online dating has been one of the great success stories of the internet. As with all profitable businesses, everyone wants to jump in and carve out a niche. That's led to an astonishing number of diverse web sites connecting people from every conceivable background with every conceivable interest. Daily Diapers is a web site for "adult babies" who favor wearing adult diapers. Not because they need to. Because they want to. "Date Me, Date My Pet" seeks to bring pet lovers together. Farmers Only boasts 100 marriages among like-minded farm folks. "Twilight" and "True Blood" is forl members of the Vampire Community. The list is seemingly endless: Women Behind Bars, STD Friends, Poker Faces, No Longer Lonely....there's someone for everyone out there. FULL ARTICLE @ CNBC
NY TIMES -- Apr 27 -- A growing number of people have found love on dating sites that pair members based on a specific shared interest or background, like Nerdsatheart.com, DateMyPet.com, STDmatch.net and Veggielove.com. "Singles are increasingly eager to narrow the audience and really target their needs," said Mark Brooks, a consultant who keeps his own blog, OnlinePersonalsWatch.com. "It's the same reason why Procter&Gamble makes so many detergents. We are all drawn to things that cater to our very specific desires." According to Hitwise there are now 1,378 U.S. dating sites, up from 876 three years ago. Mr. Brooks estimates that 44% of those sites in the U.S. are niche sites, up from 35% in 2006. Large companies like Match.com, eHarmony, Yahoo Personals and SinglesNet.com have the general market cornered, Mr. Brooks said, "the only real entrepreneurial opportunities left in the online dating world lie in the niche market." FarmersOnly.com has attracted 90,000 members so far, 50,000 in the last year alone. One month's membership costs $15.95. Mr. Brooks said the most successful niche sites pair people by race, sexual orientation or religion. The 20 most popular dating sites this year as ranked by Hitwise include JDate, Christian Mingle and ChristianCafe.com, Manhunt, Love From India, Amigos, Asian People Meet, and Shaadi. "A few years ago, a company called Spark Networks was putting major funding into its general dating site, American Singles," Mr. Brooks said. "But when executives saw that the Jewish market was huge and relatively untouched, they switched gears and ratcheted up JDate." FULL ARTICLE @ NY TIMES. Also in THE LEDGER
CHICAGO TRIBUNE -- Feb 5 -- Fewer people are checking out online dating sites. According to Comscore, the number of visits in December dropped by 10% to 20.2 million Americans, compared with December 2006 figures. "There are fewer people, but they're more serious," says Mark Brooks, who provides marketing and other services for online dating sites. "The revenues continue to climb because the looky-loos have gone away; they can't get much service without paying a subscription to a Web dating service." "Paid online dating should grow from about $890 million in 2007 to an estimated $1.9 billion in 2012," says David Card, of Jupiter Research. The average monthly subscription is now $25 a month, up $20 a month from a few years ago, but more free sites might start popping up, thanks to the skyrocketing popularity of PlentyofFish. Plentyoffish.com is free and among the most visited Web sites -- not just dating sites -- in Canada and the U.S. Many so-called niche dating sites are growing, Farmersonly.com attracts those who like the agricultural way of life, while gk2gk.com appeals to self-described geeks. MyPartner.com welcomes gays and lesbians.
CHICAGO TRIBUNE -- Jan 2 -- FarmersOnly.com, an online dating service that plays matchmaker for farmers with the credo, "City folks just don't get it." FarmersOnly has more than 80,000 members and takes credit for hundreds of relationships and at least 40 marriages, said Jerry Miller, an advertising executive from Ohio who came up with the idea two years ago.
The full article was originally published at Chicago Tribune, but is no longer available.
Mark Brooks: I was quoted in NY Times today saying JDate is the best example of a super successful niche dating site. FarmersOnly.com is another favorite. It's an amusing example of just how far niche dating is reaching, along with DateMyPet.com. The 'sugar daddy' sites such as SugarDaddyForMe.com and MllionaireMate.com and WealthyMen.com are also amusing examples. (Full Disclosure: I was Senior Marketing Manager at FriendFinder in 2003. WealthyMen.com is a client of Courtland Brooks).