PR LOG - Sep 28 - Turkey's large youth population provides opportunities for dating niches to enter the market. For many years the first major player siberalem.com, established in 2000, enjoyed a monopoly. In 2004, Ersan Özer, a local internet entrepreneur, exited his popular site itiraf.com. Having realized a major opportunity in online dating services, he decided to invest. Ersan came up with the city-based local dating model. Partnering with local EBay affiliate gittigidiyor.com founders, they started acquiring city domains from global registrants. In late 2005, city-based Dating network was launched in top 3 cities under ‘Magnet’ name: istanbul.net, ankara.net and izmir.net. The system enabled users to find dating partners in their districts and neighborhoods. Magnet currently leads the market with an estimated 1M active users and over 5M subscribers. FULL ARTICLE @ PR LOG
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