BEHIND THE WALL - Feb 24 - Golden Bachelor Matchmakers is a company whose main revenue stream comes from finding female companions for wealthy men. “People misunderstand the rich guys,” said Gong Haiyan, the CEO of Jiayuan, an online dating site that occasionally hosts special events for single millionaire men. “They worry if they go out hunting girls they’d only find gold diggers.” And gold diggers seem to be everywhere. At least in China’s current pop culture, where reality TV dating shows like “If You Are the One” have attracted large numbers of viewers. When it first began airing, a female contestant, Ma Nuo, responded to an invitation by a poor young man to take a ride on his bicycle by saying, “I would rather cry in a BMW.” Her put-down generated a huge outcry among viewers, social commentators, and government officials. At a weekend marriage market in central Shanghai, where parents gather to find mates for their sons or daughters, the trait listed at the top of virtually every handwritten poster trumpeting the suitability of a single man is his income or assets.
by Adrienne Mong
The full article was originally published at Behind The Wall, but is no longer available.