GRINDR - Grindr is introducing a new consent management platform (CMP) powered by Ketch, giving users more choice over the ads they see. The CMP lets users choose between personalized ads, which use limited data to make ads more relevant, or non-personalized ads, which are less tailored. Grindr only shares limited information with advertisers, never including chats, HIV status, or vaccination details. Users can review or change their ad preferences anytime in the app's settings.