STANDARD.CO.UK - Apr 12 - Happii's aim is to create comprehensive "immersive" profiles that give a greater sense of who users (really) are. On their page they can share holiday snaps, funny videos, playlists, film trailers and books. Instead of a static photo, users can upload a profile video. To encourage proper engagement, the first message must be at least 100 characters. The app launches in autumn, but it's currently creating hype with a pre-registration: the first 5k people will get free lifetime membership (otherwise, it's £12.50 a month).
by Katie Stick
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