BUSINESS INSIDER - May 20 - After establishing online furniture site Zanui in Australia, founder Dean Kelly went to San Fran and met his future business partner, Justin Parfitt, who at the time was working on high-end speed dating events called Fast Impressions which he later sold to POF. They launched HeyLets after they wondered why they were reading negative reviews about experiences from people they had nothing in common with. The founders recently closed $1.65M in seed funding from Blue Sky Ventures and a handful of angel investors. The app startup is aiming to raise its series A round in the next three to six months. There have been ~100K downloads to date and an Android version is on the way. Built for mobile, users upload a photo and 200 characters about an experience they enjoyed, rather than a review of a place so it focuses on recommendations.
by Alex Heber
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