CT POST - Aug 22 - Molly Peckler created the first matchmaking service for cannabis enthusiasts in 2015.
Q: How did you get into the cannabis business?
A: A member of my family unexpectedly become a cannabis advocate, fighting to treat her young son's seizures. I'd read about cannabis' healing properties, but to see its power up close changed me forever.
Q: What was your vision for the company?
A: When I founded Highly Devoted, the only other businesses related to connecting over cannabis were a few stoner dating sites. I had a vision for creating a service and brand for smart, savvy, successful, well-respected people who used cannabis responsibly. Unfortunately, the stoner stigma runs deep, so pushing back against reefer madness is a constant battle.
Q: What obstacles and challenges have you experienced?
A: Google and Facebook are not welcoming to cannabis-centric brands, so digital advertising on mainstream platforms has been nearly impossible.
Q: How have you overcome these obstacles?
A: My best bet for getting the word out has been pitching stories to the media. Networking is also essential. I’ve realized that the best way to fight the stigma is by putting myself out there.
Q: What's been your greatest lesson learned?
A: Talk is cheap. Be wary of people who promise you the world without any action to back it up.