ASKMEN - Oct 15 - Dating app Hinge and restaurant reservation service OpenTable have launched Date Night Matchmaker, a service that will help users plan the date night by asking about budget, desired style of dining and the overall vibe or ambiance.
116 posts categorized "Hinge"
Hinge and OpenTable Launch 'Date Night Matchmaker' to Help Plan Date Night
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Hinge to Launch Podcast With Ghost Stories
OPW - Oct 3 - Ghoster is a person who ends a relationship with someone by suddenly and without explanation, withdrawing from all communication. Dating app Hinge is about to launch a podcast called "Ghost Stories", which will feature real daters talking about their own experiences of ghosting.
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Facebook Dating Is a Threat to Match, But Not to Tinder
SEEKING ALPHA - Sep 20 - Facebook Dating isn't likely to kill Tinder, but investors seem to be forgetting that Match also owns other dating properties that may be under threat from Facebook. Facebook Dating focuses on long-term relationships and skews towards older people, which puts it in direct competition with apps like Hinge or OurTime. Match's current valuation is also far higher than when Facebook Dating launched.
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Dating Apps Can Serve as Professional Networking Platforms
FAST COMPANY - Aug 15 - Platforms that are meant for social connection could also help your professional advancement, says Jeff Steen, special projects editor for FitSmallBusiness.com. FitSmallBusiness.com made a list of the most surprising apps users can use for business networking, which included Reddit, Goodreads, AncestryDNA and dating apps like Hinge, Bumble and Tinder. With a dating apps, there can be a natural progression in a conversation to users' career. "''What do you do?' is usually one of the first questions people ask when getting to know someone," says Steen. "This can overlap into professional conversations, even if no romantic interest is established."
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Dating App Hinge Wants to Be Deleted
MARKETING WEEK - Aug 12 - The dating app's first major international marketing campaign sees app icon Hingie "dying to be deleted". The new campaign will appear on TV and streaming sites, as well as on Snapchat, Twitter, Reddit, Instagram and YouTube.
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Tinder's Take on Safety in Its New Commercial
OPW - July 27 - "It's really important that women never go to someone's house, they meet in a public place, they don't drink...", said Mandy Ginsberg, CEO of Match Group, in 2018 HBO documentary "Swiped". And here are Tinder's official guidelines to women for not getting raped: 1. Never go to someone's house, 2. Meet in a public place, 3. Don't drink, 4. Let someone know where you're going and 5. Never go into someone's car. Yet the new Tinder commercial "Don't Fly Solo" suggests just that. The video features a young woman traveling alone. She is meeting strangers through Tinder app, and jumping into their cars. What's worse, she arranges a meeting with strangers literally in the middle of nowhere. She has a good time and makes lots of new friends but unfortunately, we don't live in a fairytale world. In the real world, these encounters could end up really badly. We find this ad disconcerting. What are you thoughts?
For years Tinder had been trying to shed its hook up imagine. But in Q3 2018 Match Group decided to double down on its casual nature following the acquisition of Hinge, a dating app for more serious relationships. This video is a part of the new "SingleNotSorry" campaign that is celebrating the single life, and portrays Tinder as a more casual dating app. - Irena Brooks, editor of OnlinePersonalsWatch
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Justin McLeod, Founder of Hinge, Whose Life is Destined for the Screen
INDEPENDENT.CO.UK - July 18 - Justin McLeod almost lost the love of his life. But he took a bold risk that paid off. He asked a woman who was engaged to another man to leave him and come back to the US because he felt he had changed. "And she did." There is an actual TV episode currently being planned about it.
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Hinge Partners With Political Nonprofit to Raise Voter Turnout in 2020
FORTUNE - June 26 - Dating app Hinge is partnering with Rock the Vote, a political nonprofit organization aimed at "building the political power of young people" through voter registration and issue-based awareness campaigns. From Wednesday - the first day of the Democratic presidential primary debates - to Friday, Hinge will donate $1 to Rock the Vote for each "like" on its Rock the Vote Instagram post, up to a total of $50K.
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Can We Trust the Match Group Cartel With Our Dating Data?
PROPRIVACY - June 6 - Nearly half of the Match Group's subscribers are not aware of the other dating platforms owned by IAC. 61% of subscribers across Match.com, Tinder, OKCupid, Plenty of Fish and Hinge are concerned about the amount of data they share with the platforms. 65% don't know who owns their dating service. In order for online dating services to be effective at finding compatible partners, they require data. The more personal data they feed into the platforms, the better chance they have of finding a match. But many users don't realize just how much data they're giving away or exactly how these companies use that data once it's handed it over. This lack of awareness is by design. Tinder states in its privacy policy, "…we do not promise, and you should not expect, that your personal information will always remain secure."
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Bumble and Hinge Are Trying to Get People to Meet up in Real Life
MARKETWATCH - June 5 - Bumble is opening a coffee shop and wine bar for New York City daters to get off their phones and meet up in real life. Dine, an app that launched in 2015, lets users match with people and their favorite restaurant and ask them out on the spot. Once a "Dine" request is accepted, users can confirm the time and day they'll meet up at a bar or restaurant they can book through the app. Hinge has also tried to encourage users to get off their phones. In March, it hosted open bar events in New York, LA, Miami and Chicago to celebrate "National Day of Unplugging" by inviting members to put their phone away and meet potential matches in person. One-third of people who have used online dating have never actually gone on a date with someone they met, according to Pew Research Center.
by Jeanette Settembre
See full article at Marketwatch
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Hinge Saw 30% Increase in Gay Profiles After Pete Buttigieg Revealed He Met Husband On It
TOWLEROAD - May 29 - Pete Buttigieg's revelation that he met his husband Chasten on the gay dating app Hinge spurred a sizable increase in profiles created by gay men. There's been a 30% increase in profiles created by gay, male individuals since April 1.
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Hinge CEO Justin McLeod on Bringing Data to Dating
STANDARD.CO.UK - May 16 - Justin McLeod founded Hinge after graduating from Harvard in 2011 and rebranded it three years ago, after a 14-year love story culminated in him winning back his now-wife, Kate. Hinge has since become the UK's fastest growing dating app. Now, a date is arranged between users every four seconds. For him, it's all about data. Users are invited to like parts of others' profiles, rather than the profile as a whole, which allows Hinge to "zero in" on their tastes. Instead of lining up 1K potential matches to "mindlessly" swipe through, it is "thoughtful" about who is shown to whom. A feature called Most Compatible uses a combination of AI and a Noble Prize-winning algorithm called Gale-Shapley (aka the "stable marriage algorithm") to send users daily match suggestions. The idea isn't that you're shown "the person you most want in the world" but "someone you like who's also going to like you back", McLeod explains. "A "We Met" feature follows up after the initial match to see if users went on a date and if so, how it went. So far, results have proven the new algorithm is eight times more likely to lead to a date than other apps," he says.
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CEO of Hinge: I Had Heartbreak So I Built My Own Dating App
TELEGRAPH.CO.UK - Apr 23 - Earlier this month, Hinge revealed a redesign, with a more 'sophisticated' look, to encourage less swiping and more meaningful communication. The technology behind most dating apps is, says CEO & Founder, Justin McLeod, "literally designed to be addictive". "They're hacking your biology and your neurochemistry to keep you coming back. The parallels to addiction are really striking." In his twenties, he battled drug and alcohol addictions, which saw him in and out of rehab. He now considers himself adept at spotting addictive tendencies. "The drug of choice is now social media, which is free and just as destructive. Hinge is designed to be deleted, and everyone else is designed to be addictive," he adds.
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Hinge CEO: Advertising Would Be 'Antithetical' to Our Message
THE DRUM - Apr 17 - Hinge brands itself as the dating app that's 'designed to be deleted'. Justin McLeod, founder and CEO of Hinge, said the goal is to create an entertaining but ultimately effective user experience that takes people off the app and out on dates. "We don't use advertising...because that would be pretty antithetical to the way that we work," said McLeod. "If you run ads, then you need people to spend a lot of time on your platform so that you get a lot of ad impressions, and we're trying to get you to spend less time in the app." McLeod said he could see Hinge exploring brand partnerships that "deliver value to our users," but the app will "almost certainly" never sell ad inventory.
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How Hinge Hopes to Resist the Gamification of Dating
CREATIVE REVIEW - Apr 11 - Dating app Hinge rolls out a vibrant new interface. CMO Nathan Roth spoke about the app's approach to measuring success and the design features that encourage users to delete it. Hinge is reminding its users repeatedly that it is "Designed to be deleted". The app actively encourages users to meet and take things offline. "We measure success by the number of dates we set up each week," said Roth. Last year, the app launched a feature called 'We Met' to get feedback on its people's dates, with the aim of learning more about individual members and streamlining any future recommendations. "It's working. Hinge members only spend six minutes a day setting up dates." he says. Last year, Hinge also made the news for announcing they were looking to recruit an Anti-retention Specialist, a role which is in the final stages of being filled. Roth says this 'digital wellness expert' will help identify more ways to encourage users to to get off the app.
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The Man Behind The Millennial Dating App, Hinge
VOX MARKETS - Apr 9 - Justin McLeod is founder and CEO of Hinge, the relationship app that helps singles discover new people through friends. He grew up in Louisville, KY and studied at Colgate University. After a few years in management consulting, Justin attended Harvard Business School and decided to follow his passion for connecting people. He founded Hinge in February 2011. In October 2016, he relaunched Hinge as the first members-only community for relationship-seeking millennials. Listen to his story here.
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Dating Startups Aim For Disruption, But Good Ideas Can't Buy Them Love From Investors
CRUNCHBASE - Apr 3 - US dating startups haven't attracted much funding. There were ~40 companies in the "dating" category on Crunchbase that were founded in the past three years, each with their own spin on the gaps they believe Tinder and Bumble haven't been able to fill. Tina Wilson founded Wingman, a dating app which involves friends in the dating process. Match Group partnered with content platform Betches to launch a similar app called Ship. Another new dating startup is Plum. The app is currently in its beta and aims to incentivize men to behave appropriately by implementing a ratings system based on communication, follow-through, and profile authenticity. "Anyone can have a good idea, but if the audience isn't there to back it up, that presents quite an issue," says Jeronimo Folgueira, CEO of Spark Networks. "It's very difficult for small companies to reach critical mass. That's a result of the sheer amount of competition and the massive amount of money that is required to spend on marketing," he said. But what does work? The backing of large players like The Match Group and Badoo. "Hinge is an excellent example of a company that had an amazing product, great concept, and it was going nowhere, and Match bought it for almost nothing," Folgueira explained, adding that now, with Match's backing, Hinge will be huge.
by Savannah Dowling
See full article at Tech Crunch
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Dating App Hinge Wants Users to Shut Their Phone Off
FORTUNE - Feb 27 - In recognition of National Day of Unplugging on March 1, the app is encouraging users to put away their phone and meet potential partners the old-fashioned way: at a bar. Beginning on Thursday, users will have the choice to opt into Friday's "holiday" and turn off the app's Discover section (where users can find and "like" potential matches) for 24 hours. Those in New York, Los Angeles, Chicago, and Miami will then receive an invite for two free drinks and phone-free mingling at local Freehand Hotels' Broken Shaker bars.
by Renae Reints
See full article at Fortune
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Match Group Fully Acquires Hinge
TECH CRUNCH - Feb 7 - Last year, Match Group acquired a 51% stake in Hinge. The company has now confirmed that it fully bought out Hinge in the past quarter, and today owns 100%. Terms of the acquisition were not disclosed. Match believes Hinge can offer an alternative to those who aren't interested in using casual apps, like Tinder. As Match explained in November, it plans to double-down on marketing that focuses on Tinder's more casual nature and use by young singles, while positioning Hinge as the alternative for those looking for serious relationships. The company said it would also increase its investment in Hinge going forward, in order to grow its user base. "Hinge downloads are now 2.5 times more than the next largest app, and 40% of Bumble downloads," said Match Group CEO Mandy Ginsberg.
by Sarah Perez
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Why Millennials Are Burnt Out on Swipe-Based Dating Apps
MENSHEALTH - Feb 6 - Hinge's user base grew by 400% in 2017 after it eliminated its swiping feature. Once, a dating app that sends users one suggested match per day, reached 7M downloads last May. Still, swiping or not, some are giving up dating apps altogether, opting for offline dating and matchmaking services like Three Day Rule, which doubled its revenue in 2017, and now serves 10 cities in the U.S. "The online dating thing never came naturally to me. I found the experience quite overwhelming," says Tina Wilson, CEO and founder of the matchmaking app Wingman. "Trying to describe myself for a profile gave me anxiety." Eventually, Wilson's friends got involved. "They had way better insight into who I should be dating and loved to tell me so," she says. She realized her friends could play a vital role in helping her meet a compatible partner, so she created Wingman, an app that allows users' friends play matchmaker. Text-based apps are also on the rise. A spin-off of the popular Instagram account @_personals_, the Personals app will allow its lesbian, queer, transgender, and nonbinary users to post old-school personal ads.
by Sofia Barrett-Ibarria
See full article at Men'sHealth
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