TELEGRAPH.CO.UK - Apr 23 - Earlier this month, Hinge revealed a redesign, with a more 'sophisticated' look, to encourage less swiping and more meaningful communication. The technology behind most dating apps is, says CEO & Founder, Justin McLeod, "literally designed to be addictive". "They're hacking your biology and your neurochemistry to keep you coming back. The parallels to addiction are really striking." In his twenties, he battled drug and alcohol addictions, which saw him in and out of rehab. He now considers himself adept at spotting addictive tendencies. "The drug of choice is now social media, which is free and just as destructive. Hinge is designed to be deleted, and everyone else is designed to be addictive," he adds.