NEW YORK TIMES - Last Thursday night, dating app Thursday was hosting a singles' mixer. The app is accessible only one day a week. When the clock strikes midnight, users toggle an icon to indicate that they're ready to date that day. Then, for 24 hours, they can swipe and chat as on other dating sites. When Thursday becomes Friday, however, their matches are wiped and the app locks. The implication is that there’s no time to waste with chitchat; making a date is now or never. To encourage those IRL meetings, Thursday hosts events in London and New York, the two cities where it is up and running.
26 posts categorized "Honeypot"
The Hot New Thing in Dating? Actually Going on Dates
| |
Dating App Thursday Handcuffs Woman as Part of 'World's Most Embarrassing Internship'
FIRST POST - Anya Jackson went for a paid internship in the dating app 'Thursday'. She was handcuffed to a pole in central London. Jackson said that the stunt was intended to get people to sign up for the app. The handcuffs became a part of the stunt to tie it in with "cuffing season". She was given a target of £25 and asked to get a thousand people to sign up for the app. Jackson added that her manager uncuffed her after she met her target. The post divided social media, with many stating that the stunt was "disturbing".
| |
Founder Interview: Dating App Thursday Lands £2.5M
VERDICT.CO.UK - June 30 - Thursday, the dating app backed by Monzo founder Tom Blomfield, has just topped up its coffers with a £2.5M round. "He is going to be a fairly key stakeholder with us," says Matt McNeill Love, co-founder and COO at Thursday, tells Verdict. McNeill Love is unwilling to reveal what Thursday's valuation is following the dating app's latest cash injection. "I'm afraid our chairman's advisors wouldn't be too happy with us saying," McNeill Love protests. "But I can give you a steer: it's over £10M by quite a bit." Thursday's latest funding was backed by Ascension Ventures, Jägermeister's venture arm Best Nights VC, Connect Ventures, TypeForm and FIIT. The Thursday dating app is only available on Thursdays. Users can only search for, match and chat with would-be paramours for 24 hours on the fourth day of the week. Then the magic disappears at the stroke of midnight, with no chats or matches to be saved. The founders believe this encourages serious singles to set up dates directly and cut through plenty of time-wasting waffle.
| |
Dating App Thursday Raises $3.5M
TECH CRUNCH - June 28 - Thursday, a dating app that only works on Thursdays, has raised a £2.5M (~$3.5M) seed investment, a few months after launching in May in London and New York. Last Thursday (June 17) it says that 110K likes were sent, resulting in 7,500 matches in a single day. The app opens for usage at 00.01 each Thursday morning so swiping is compressed into a few hours. All matches and conversations vanish at midnight. Hence users are pushed to act quickly. Matches are also limited to x10 people a day. The plan for the seed funding includes hiring a head of growth and a head of marketing, in addition to other senior roles and a number of tech hires - and coming up with what they dub as a "six figure marketing strategy".
by Natasha Lomas
See full article at Tech Crunch
This post also appears on InternetDatingInvestments.com
| |
New Dating App Thursday Launches Today
MIRROR.CO.UK - May 26 - Friends George Rawlings and Matt McNeill Love have set up a brand new dating app - Thursday - which launches today. Instead of spending evening after evening scrolling through potential matches, Thursday will only let users log on once a week. Thursday also offers a 'stories' which allow users to share short video clips with potential matches that are automatically deleted after 24 hours. All matches and conversation disappear at midnight on Thursday.
| |
Thursday Dating Won't Launch This Thursday
MYLONDON - May 11 - A new dating app exclusive to London and New York decided to 'roast' themselves after failing to launch the app on the much anticipated date. Thursday Dating failed to launch the app due to 'an unexpected bug' so people will be kept waiting beyond the original date of Thursday May 13. Instead of profusely apologizing with a pitiful excuse, the company opted for a more self-deprecating ploy. "We know how long you all have been waiting for this app, and we have been wondering how to tell you this all day. An unexpected bug has been found in the app meaning this Thursday cannot be the first Thursday. We are so sorry."
| |
Dating App Thursday Attracted 110K Users
DAILYMAIL.CO.UK - Apr 28 - New dating app called Thursday only works on one day of the week to encourage singletons to meet up in person before their matches vanish at midnight - and 110K have already signed up. The app is officially launching across London and New York on May 13. Thursday has been developed because its creators believe people are spending too much time on dating apps and can be indecisive.
| |
Dating App "Thursday" Wants Singles to Spend Less Time Online
GLAMOUR MAGAZINE - Apr 20 - Billed as the highly-anticipated 'dating app that doesn't work 85.7% of the time', Thursday launches on 6th May across London and New York, and according to the app, ~110,000 users have already signed up. The app comes to life at 00.01am every Thursday morning, with all matches and conversations disappearing at midnight. All users are verified before joining by uploading either their passport or driving license. The app will roll out to Manchester, Birmingham, Cardiff, Liverpool, Glasgow, and Dublin later in May. Thursday will be available to download from the App Store and Google Play on Sunday 2nd May.
| |
Thursday Is a New Dating App That Only Works on Thursdays
MIRROR.CO.UK - Mar 15 - Dating app Thursday, which launches in the UK last April, only works one day a week. Anyone who has used a dating app knows that while it can be a lot of fun, it can also be frustrating, time-consuming and a bit dull. Thursday is hoping to change the way people date. Users are encouraged to only log on in the morning if they are free that evening. The idea is to cut out the small talk, and match, chat and meet all on the same day. The app is completely free. All members are verified before they join using either a driving licence or passport. 93K people have signed up already and the team hope to have 150K members by the time they officially launch next month.
| |
Dating App Honeypot Rebrands to Thursday
LINKEDIN - June 9 - Honeypot officially rebrands to Thursday. The app has been redesigned to work only one day of the week - Thursday. The team behind the app wants users to spend as little time as possible on the dating app.
| |
Kudos to Honeypot Founder's Creativity
OPW - Aug 12 - In a world dominated by brands such as Match and Tinder, it can be tough to get attention in the crowded online dating field. George Rawlings, the founder of a new London-based dating app Honeypot, put some pretty crafty whiteboards up in London and Liverpool to promote his dating app that he built to find himself a girlfriend. Honeypot is a dating app that connects people in the moment, very spontaneously. Users check-in to their location to see who is also there and available for an immediate date.
Mark Brooks: The age old question, how to get to critical mass? This is a deceptive but amusing marketing program. It's a sign of the times. Expect more of these kinds of tactics from dating startups.
| |