LTR CONFERENCE - Feb 2 - High churn, customer acquisition costs, and short user lifecycle are several challenges faced by dating services. According to Christof Wittig, CEO of Hornet, building communities in online dating is an excellent way to improve user experience. He believes that community is the future of dating. Creating places where users can interact around common interests can facilitate long-term user engagement and increasing retention. Christof Wittig explains the benefits of building communities in the latest video in the LTR Conference series.
PINK NEWS - Mar 13 - Grindr and other gay dating apps have begun issuing alerts to users with guidance about the risks of coronavirus. COVID-19 itself is not sexually transmitted, but it can be spread through kissing as well as through coughing and sneezing, The alert directs people to WHO guidance, which states: "Stay at home if you begin to feel unwell, even with mild symptoms such as headache and slight runny nose, until you recover." Scruff and Hornet have also issued coronavirus warnings.
BBC - Oct 28 - In a bid to tackle fake profiles and fraudsters, gay dating app Hornet plans to offer a sort of "verified" badge to identify authentic members. But rather than moderators checking ID, the app will use algorithms to decide who gets a badge. So why do gay dating apps not offer a "verified" profile badge, like on Instagram or Twitter? "Not everyone wants to or even should be identified," said Eric Silverberg, CEO of dating app Scruff. ID checks would create a list of "verified LGBT people" that could be used by those wanting to do harm, including governments. Hornet says its system will not involve checking ID. Instead, algorithms will evaluate how people behave on the app over time. Profiles that are judged to be genuine will display a "Hornet badge" as an indicator of trustworthiness.
BBC - Aug 16 - Gay dating app Hornet has accused Google of discrimination after its app was removed from Google's Play store several times without warning. Hornet said Google often employed moderators in Malaysia, where same-sex relationships are illegal, to vet apps. In January, gay dating app Scruff introduced stricter profile image guidelines, banning photos of men in underwear or swimwear. The app had also been suspended from Google Play several times prior to the change.
HORNET BLOG - May 23 - The LGBT Foundation, the world's only token and blockchain initiative aimed at empowering the LGBT+ community, has appointed its first CEO, Sean Howell. Howell currently serves as President of Hornet, the gay social network, where he has spent the last six years helping the company grow its user base to 25M. At Hornet, Howell also oversaw the company's corporate responsibility efforts under Hornet Impact, organizing thousands of social justice and health related activations annually, all over the world.
HORNET BLOG - Apr 20 - Hornet Gay Social Network is partnering with Planned Parenthood Federation of America as well as the LA LGBT Center to build a culture of consent and respect within the LGBTQ community. Together they'll be creating and sharing social media and editorial content to educate users on why and how to talk about consent.
SLATE.COM - Feb 28 - With Grindr and other queer platforms, the burden of keeping safe shouldn't fall solely on users. In late September, Egyptian authorities began a crackdown against the country's queer communities after fans of Mashrou' Leila, an outspoken Lebanese indie rock group with an openly gay band member, displayed a rainbow flag at the group's concert in Cairo. To find and arrest their targets, security forces, among other tactics, created fake profiles on queer dating apps like Grindr and Hornet. The app creators should be responsible for protecting their users. The majority of dating apps don't transmit pictures securely. All of the major dating apps, too, are able to access messages stored on company servers, meaning their contents could be compromised in the event of a government request or, if stored insecurely, in the event of a data breach. To try to protect themselves, users often turn to software that only partially addresses privacy and security issues. But VPNs won't hide a user's location from a dating app, which relies on a phone's built-in GPS sensor for its geolocation features. What's more, in countries that have banned these kinds of tools, downloading or using certain known VPNs or circumvention software might land a user under increased scrutiny. Grindr and Hornet began providing safety info&tips in Arabic to inform users about risks but without implementing changes to protect them too - say, eliminating watermarked app logos on photos, which have been used as evidence in court and blackmail attempts.
by Norman Shamas
See full article at Slate.com
HORNET BLOG - Jan 17 - Hornet, the gay social network, has released its first-ever research with Nielsen around the efficacy of LGBTQ-themed branded advertising on the LGBTQ consumer. The custom study examines advertising content across various industries including consumer packaged goods, hospitality, automotive and banking.
Amongst its key findings:
HORNET BLOG - Jan 13 - Hornet, the gay social network, launches an LGBT Foundation, a not-for-profit organization for the global good of the lesbian, gay, bisexual, and transgender community. The LGBT Foundation will conduct an Initial Coin Offering (ICO) in the Q1 2018 to raise funds and allocate cryptocurrency tokens to private investors and individual participants.
REUTERS - Oct 23 - After a rainbow flag was raised at concert headlined by Mashrou' Leila, whose Lebanese singer is gay, over 70 people have been arrested in Egypt. Gay dating apps such as Grindr and Hornet are sending users tips on how to protect themselves from entrapment.
INSTINCTMAGAZINE - June 28 - In commemoration of National HIV Testing Day, gay dating app Hornet has launched an ad campaign featuring the experience of people living with HIV.
by Nigel Campbell
The full article was originally published at Instinct Magazine, but is no longer available.